Smoke Week|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

吸烟周

案例简介：尼古丁替代疗法的市场领导者尼科莱特正在失去口香糖市场份额，因为竞争对手提供了更像糖果的产品。新推出的软胶薄荷是为了扭转这一趋势。正如咀嚼所相信的，这次发射是基于取样，为了有效和广泛的影响，大部分都是从 www.nicorette.se 在线完成的。与此平行，我们让现在著名的渴望的人在 www.smokeweek.se 上领导他自己的在线活动，以拯救吸烟者免受薄荷使用的危险。10,000 订购样品的目标很快就达到了，在我们写这篇文章的时候，23,000 人订购了样品。

吸烟周

案例简介：Nicorette, a market leader in Nicotine Replacement Therapy, was losing gum-market shares to competitors offering a more candy-like product. The new soft gum Pepparmint was launched to turn the trend. As chewing is believing, the launch was based around sampling, and for effective and broad impact most of it was done online from www.nicorette.se. Parallel to this we let Nicorette¹s now famous Craving Man lead his own online campaign on www.smokeweek.se, to save smokers from the dangers of Pepparmint use. The target of 10,000 ordered samples was quickly reached and as we write this, 23,000 people have ordered samples.