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esurance: 有点格雷格; 有点妈妈
案例简介：超级碗XLIX: 布莱恩·克兰斯顿 (Bryan Cranston) 的沃尔特·怀特 (Walter White) 和林赛·罗韩 (Lindsay Lohan) 在今年的esurance景点中出演。
esurance: 有点格雷格; 有点妈妈
案例简介：Super Bowl XLIX: Bryan Cranston's Walter White and Lindsay Lohan star in this year's esurance spots.
esurance: Sorta Greg; Sorta Mom
案例简介：超级碗XLIX: 布莱恩·克兰斯顿 (Bryan Cranston) 的沃尔特·怀特 (Walter White) 和林赛·罗韩 (Lindsay Lohan) 在今年的esurance景点中出演。
esurance: Sorta Greg; Sorta Mom
案例简介：Super Bowl XLIX: Bryan Cranston's Walter White and Lindsay Lohan star in this year's esurance spots.
esurance: 有点格雷格; 有点妈妈
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esurance: Sorta Greg; Sorta Mom
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Super Bowl XLIX: Last year, Esurance's Super Bowl strategy was to offer one lucky viewer $1.5 million (that's one third of the cost of a 30-second Super Bowl ad slot, to put that into perspective). This year they've taken a different approach and employed the help of that most lauded of criminals, Walter White [above] and that most lauded of actresses Lindsay Lohan [below] to front their Sorta campaign, created by Leo Burnett Chicago.
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