To celebrate the release of El Camino: A Breaking Bad Movie, Domino’s Pizza Brazil teamed up with Gut for the interactive 'Domino’s Pizza on the Roof' campaign. The brand took fans on a scavenger hunt that references one of the most iconic scenes from the Breaking Bad series — where Walter throws a pizza on the roof of his house.Gut and Domino’s spread pizza boxes on the roofs of some Domino’s stores in Brazil and offered a year of free pizza to the first person who found and posted the boxes on social media. To win the pizza-on-the-roof hunt fans have to find the pizzas on the roof, post a photo of it on Instagram and tag @dominospizzabrasil using the hashtag #saymyname. CreditsClient: Domino’s Pizza Brazil Agency: GUT São Paulo Founder CCO: Anselmo Ramos ECD: Bruno Brux Art Director: Laís Lira Copywriter: Julia Mota Managing Director: Valeria Barone Account Director: Camila Prado Account Manager: Raphaela Guile Head of Production: Mariane Goebel Domino’s Marketing Director: Edwin Junior Domino’s Marketing Manager: Patrícia Faria