Dixie Erin Apology|海报/平面|广告营销案例【ADGuider广告指南】

迪克西 · 艾琳道歉

案例简介：迪克西奥特莱斯购物中心想让你的购物者出去为了立即发布 -- 多伦多，2013年4月30日 -- 安大略省密西沙加的迪克西奥特莱斯购物中心发布了一场新的多媒体运动，鼓励女性让她们的购物者出去。迪克西奥特莱斯购物中心的营销总监妮可 · 卡马拉说: “对于许多敬业、极端的购物者来说，迪克西是一个精心保护的秘密, “我们有超过 100 家品牌商店，提供非常优惠的价格。所以这场运动是让女性知道我们是谁，我们提供什么。但我们也想让他们知道，当他们来参观时，他们将会与一些极具竞争力的购物者展开战斗。" “任何女人都会告诉你，购物是一种运动，” 约翰街执行创意总监斯蒂芬 · 法利奇说, 自 2012年10月以来，迪克西的记录机构 “和任何运动一样，这是关于技术、决心和耐力的。有时，这也是关于一个位置良好的肘部。" “让你的购物者出去” 活动包括为激烈的交易猎人特别修改配件的印刷品，收音机里有可能在迪克西购物的购物者不那么真诚的道歉, 在线视频展示了女性使用的独特购物技巧，她们愿意为交易做任何事情。这些视频将通过社交媒体渠道推广，并在下个月在 Dixie Facebook 页面上分享。 “对于很多女性来说，迪克西有点不受关注，我们希望这场运动能让她们更加关注购物者，” 斯蒂芬 · 法利奇说, 约翰街执行创意总监让你的购物者出去: 更衣室让你的购物者出去: 排队

迪克西 · 艾琳道歉

案例简介：DIXIE OUTLET MALL WANTS YOU TO LET YOUR SHOPPER OUT For Immediate Release - Toronto, ON – April 30, 2013 – Dixie Outlet Mall, in Mississauga Ontario has released a new multi-media campaign encouraging women to let their shopper out. “Dixie is a well-guarded secret for a lot of dedicated, extreme shoppers,” says Nicole Camara, Marketing Director for Dixie Outlet Mall, “We have over 100 brand name outlets that offer deeply discounted prices. So this campaign is about letting women know about who we are and what we offer. But we also want to let them know that when they come visit, they’re going to be going into battle with some pretty competitive shoppers.” “Shopping is a sport as any woman will tell you,” says Stephen Jurisic, Executive Creative Director at john st., Dixie’s agency of record since October 2012, “and like any sport, it’s about technique, determination, and stamina. And sometimes, it’s also about a well-placed elbow.” The Let Your Shopper Out campaign includes print featuring specially-modified accessories for the intense deal hunter, radio with not-so sincere apologies from shoppers who might have gone a little overboard shopping at Dixie, and online videos demonstrating unique shopping techniques used by women who will do anything for a deal. The videos will be promoted through social media channels and shared over the next month on the Dixie Facebook page. “Dixie is a little under the radar for a lot of women and we hope that this campaign will make them way more top of mind for shoppers,“ said Stephen Jurisic, Executive Creative Director at john st. Let your shopper out: Change Room Let your shopper out: Line Up