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本地英雄决赛
案例简介：意大利有大约 6000 个小村庄，那里的一切都说明了国家身份和当地生活。从建筑到小商店，除了街道，一切都塑造了当地独特的个性。他们的大多数名字与当地历史无关，在每个村庄都有重复。出于这个原因，托斯卡纳中心的一个小村庄 -- 市议会和 Fucecchio 市发起了当地的英雄。这是一个用当地生活人物取代最初的街道名称的项目，他们在社区近代史上扮演着至关重要的角色。Fucecchio 的居民通过一个专门的微型网站推荐他们的个人英雄，从谷歌地图 API 中选择一条街道，并提交他的故事和视频、图片和书面内容。最受尊敬的人物将他们的名字赋予村庄街道，并将永远被铭记。该项目在 4月的第一天就开始了，这要归功于一个视频行动呼吁，通过当地社交媒体页面激活了 Fucecchio 的人们。第一批街道的就职典礼于 4月23日和 22 日举行。靠近路标，人们可以在智能手机上解锁当地英雄故事，这要归功于信标技术。
本地英雄决赛
案例简介：Italy has around 6000 small villages where everything speaks of the country identity and local life. From the buildings to the small shops, everything shapes the local unique personalities, except the streets. Most of their names have nothing to do with local history and are repeated in every village. For this reason the City Council and the Municipality of Fucecchio, a small village in the heart of Tuscany, launched Local Heroes. It’s a project to replace the initial street names with local living personalities who had a crucial role in their community recent history. Residents of Fucecchio propose their personal hero via a dedicated microsite, choosing a street from Google Maps API and submitting his story with a video, pictures and written content. The most admired personalities give their names to the village streets and will be remembered forever. The project has started during the first days of April thanks to a video call-to-action that activated people of Fucecchio trough local social media pages. The inauguration of the first streets were held the 22nd and the 23rd of April. Close to road signs, people can unlock Local Heroes stories on their smartphones thanks to Beacon technology.
Local Heroes final
案例简介：意大利有大约 6000 个小村庄，那里的一切都说明了国家身份和当地生活。从建筑到小商店，除了街道，一切都塑造了当地独特的个性。他们的大多数名字与当地历史无关，在每个村庄都有重复。出于这个原因，托斯卡纳中心的一个小村庄 -- 市议会和 Fucecchio 市发起了当地的英雄。这是一个用当地生活人物取代最初的街道名称的项目，他们在社区近代史上扮演着至关重要的角色。Fucecchio 的居民通过一个专门的微型网站推荐他们的个人英雄，从谷歌地图 API 中选择一条街道，并提交他的故事和视频、图片和书面内容。最受尊敬的人物将他们的名字赋予村庄街道，并将永远被铭记。该项目在 4月的第一天就开始了，这要归功于一个视频行动呼吁，通过当地社交媒体页面激活了 Fucecchio 的人们。第一批街道的就职典礼于 4月23日和 22 日举行。靠近路标，人们可以在智能手机上解锁当地英雄故事，这要归功于信标技术。
Local Heroes final
案例简介：Italy has around 6000 small villages where everything speaks of the country identity and local life. From the buildings to the small shops, everything shapes the local unique personalities, except the streets. Most of their names have nothing to do with local history and are repeated in every village. For this reason the City Council and the Municipality of Fucecchio, a small village in the heart of Tuscany, launched Local Heroes. It’s a project to replace the initial street names with local living personalities who had a crucial role in their community recent history. Residents of Fucecchio propose their personal hero via a dedicated microsite, choosing a street from Google Maps API and submitting his story with a video, pictures and written content. The most admired personalities give their names to the village streets and will be remembered forever. The project has started during the first days of April thanks to a video call-to-action that activated people of Fucecchio trough local social media pages. The inauguration of the first streets were held the 22nd and the 23rd of April. Close to road signs, people can unlock Local Heroes stories on their smartphones thanks to Beacon technology.
本地英雄决赛
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Local Heroes final
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基本信息
- 广告战役： #Local Heroes of Fucecchio#
- 广告品牌： City of Fucecchio
- 发布日期： 2017-04-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频 , 户外
- 广告语言： 意大利语
- 媒介平台： 网络
- 获得奖项：
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