Seed Matters|短视频|广告营销案例【ADGuider广告指南】

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种子问题

案例简介：我们跟随 Seed 先生讲述他的日常事务 -- 在家、健身房和大自然 -- 因为他哀叹工业农业的许多困境, 强调了自己和转基因种子之间的差异，并解释了有机农业是健康未来的关键。生物技术公司是美国农业行业的主导力量。这些公司定期培育和专利转基因作物，也被称为转基因生物，目标是创造 “更好” 的种子。然而，转基因种子导致市场垄断，种子价格上涨，农民的选择减少，因为这些公司继续逐步淘汰非转基因作物。除了财务问题，转基因生物也是公众对食品安全、监管和标签持续关注的主题。另一方面，有机农业拒绝使用转基因种子和随之而来的合成化学物质、肥料和杀虫剂。Seedmatters.org 是由 Clif Bar 家族基金会创建的，目的是保护遗传多样性，促进有机种子作物的可用性。

种子问题

案例简介：We follow Mr. Seed about his daily business—at home, at the gym, and out in nature—as he bemoans the many woes of industrial agriculture, highlights the differences between himself and genetically modified seeds, and explains how organic farming is the key to a healthier future. Biotechnology companies are a dominant force in the US agricultural industry. These companies regularly breed and patent genetically modified crops, also known as GMOs, with the goal of creating a “better” seed. However, GMO seeds lead to market monopolies, higher seed prices, and fewer choices for farmers as these same companies continue to phase out non-genetically modified crops. In addition to financial issues, GMOs are also the subject of ongoing public concerns about food safety, regulation, and labeling. Organicfarming, on the other hand, rejects the use of GMO seeds and the synthetic chemicals, fertilizers, and pesticides that come with them. Seedmatters.org was created by the Clif Bar Family Foundation to conserve the genetic diversity and promote the availability of organic seed crops.