Gisele made of salt|短视频|广告营销案例【ADGuider广告指南】

盐制成的吉赛尔

案例简介：对于立即释放，布恩辰成为艺术家巴希尔 · 苏尔塔尼用盐制作的艺术作品，这是在 Wunderman 和新能源机构之间的合作中提出的一项行动，加强了潘婷的支持 V®属性。圣保罗，12月21日-吉赛尔 · 布恩琴将于 12月21日星期五惊讶，宝洁公司的潘婷 Pro-V 向他致敬®。自 2007年以来，作为一名品牌大使，巴西超模巴希尔 · 苏尔塔尼 (Bashir Sultani) 以一幅完全由盐制成的作品来描绘。随着贡品，吉赛尔成为第一位成为阿富汗艺术家主题的巴西名人，他用这种技术再现了鲍勃 · 马利、摩根 · 弗里曼、 Lady Gaga 、甘地和杰克 · 斯派洛 (由约翰尼 · 德普在《加勒比海盗》中扮演),在其他名字和名人中。巴希尔 · 苏尔塔尼居住在加拿大多伦多，是一位自学成才的平面设计艺术家，除了传统插图之外，他还在 YouTube 上推出了 2011 项目 “盐艺术”。他巧妙地用盐画流行文化图标，只使用灵巧和黑色表面上的一张纸。他同时用他计划在视频装置中展示的短视频记录他的创作过程 -- 大约需要五个小时。“即使盐艺术被抹去，它也没有消失，艺术无处不在。生活本身就是艺术，它会随着每个季节而改变风格，”艺术家说。该行动是由 Wunderman 和新能源机构合作创建的，也加强了潘婷治疗线的属性，该线去除钠从头发，修复受损的头发, 并拥有独家的 “智能 Pro-V 配方”，保证维生素的渗透到链的最深层-皮质-用特别专利的硅胶-热氨基硅胶密封™。“我们玩弄了这种成分的二元性，这种成分在适当的量下会给食物调味，可以用于美丽的艺术，但另一方面, 是健康头发的大坏蛋。因此，我们强化了完全去除头发盐分的生产线的重要性，”P & G 营销总监朱莉安娜 · 阿泽维多说。“我们已经找到了一种创新的、文化上有趣的方式来加强这条线的属性，同时向潘婷的发言人致敬，” Wunderman 的 addsPaulo Sanna创意副总裁。该行动是由亚历山大 · 利马、拉斐尔 · 巴勒莫、若奥 · 保罗 · 马丁斯和迪奥戈 · 曼贾卡瓦利在阿德里亚诺 · 阿卜杜拉的创意指导下创作的。 http://www.youtube.com/watch?v=83IaI-Ao8xs 机构: Wunderman 巴西和新能源巴西客户: P & G 产品: 潘婷首席创意官: 保罗 · 桑纳创意总监: 阿德里亚诺 · 阿卜杜拉创意团队: 阿德里亚诺 · 阿卜杜拉、亚历山大 · 利马、拉斐尔 · 巴勒莫、若奥 · 保罗 · 马丁斯和迪奥戈 · 曼贾卡瓦利客户团队: 马尔西亚 · 埃斯特维斯、费尔南达 · 潘奇尼、拉里萨 · 普林媒体团队: 安德里亚 · 洛佩斯，菲利普 · 桑托代理制片人: 罗德里戈 · 卡西诺 · 米歇尔 · 卡萨多运动设计师: Diogo Mangiacavalli 制作公司: Bashir Sultani 导演: 安德鲁 · 佩雷基斯声音制作: Ritmika 客户认可: 朱莉安娜 · 阿泽维多、西尔维亚 · 安德拉德、卡米拉 · 里贝罗约 · 宝洁宝洁凭借其可靠的质量品牌，触及并改善了全球 44亿人的生活。该公司的领先品牌包括帮宝适®艾丽尔®,总是®,潘婷®,Mach3®,品客®,唐尼®,Iams®,口头-B®,金霸王®,玉兰油®,头和肩膀®哦，威拉®,吉列®,王牌®和 Febreze®。P & G 在 80 个国家都有业务，其品牌遍布全球 180 多个国家。有关宝洁及其品牌的更多信息，请访问 www.pg.com 网站。/pt_br.Media 查询: 格罗查 Wunderman 巴西通信总监 + 55-11-3026-4558/3026 -4560ge.rocha@gruponewcomm.com.br

盐制成的吉赛尔

案例简介：For immediate releaseGISELE BÜNDCHEN BECOMES A WORK OF ART IN HONOR OF PANTENEArt made with salt by artist Bashir Sultani is presented in an action created in a partnership between Wunderman and New Energy agencies reinforcing the Pantene Pro-V® attributes.São Paulo, December 21,2012 - Gisele Bündchen will be surprised this Friday, December 21, with a tribute by Procter & Gamble’s Pantene Pro-V®. As a brand ambassador since 2007, the Brazilian supermodel was depicted by Bashir Sultani in a piece made entirely of salt. With the tribute, Gisele became the first Brazilian celebrity to be the subject of the Afghan artist, who has used the technique to reproduce images of Bob Marley, Morgan Freeman, Lady Gaga, Gandhi and Jack Sparrow (played by Johnny Depp in The Pirates of the Caribbean), among other names and celebrities.Residing in Toronto, Canada, Bashir Sultani is a self-taught graphic design artist who, in addition to traditional illustrations, launched the 2011 project “Art with Salt” on YouTube. He delicately draws pop culture icons in salt, using only dexterity and a piece of paper on a black surface. He simultaneously records his creative process – which takes about five hours – in short videos that he plans to exhibit in video installations. “Even after the salt art is erased, it is not gone.Art is everywhere. Life itself is art and it changes styles with each season,” says the artist.Created in a partnership between the Wunderman and New Energy agencies, the action also reinforces the attributes of the Pantene treatment line, which removes sodium from strands, repairs damaged hair, and has the exclusive “Intelligent Pro-V formula” that guarantees penetration by the pro-vitamins into the strand’s deepest layers – the cortex – sealing it with a specially patented silicone - Thermino Amino Silicone™.“We played with the duality of this ingredient, which, in the right amount, flavors food and can be used in beautiful art but, on the other hand, is a great villain to healthy hair. Thus, we reinforced the importance of the line that completely removes salt from hair,” states Juliana Azevedo, P&G’s marketing director. “And we have found an innovative and culturally interesting way of strengthening the line’s attributes, while, at the same time, paying tribute to Pantene’s spokesperson,” addsPaulo Sanna, Wunderman’s Creative VP.The action was created by Alexandre Lima, Rafael Palermo, João Paulo Martins and Diogo Mangiacavalli , under the creative direction of Adriano Abdalla.CreditsTitle: Gisele made of salt - http://www.youtube.com/watch?v=83IaI-Ao8xs Agency: Wunderman Brazil and New Energy Brazil Client: P&G Product: Pantene Chief Creative Officer: Paulo Sanna Creative Director: Adriano Abdalla Creative team: Adriano Abdalla, Alexandre Lima, Rafael Palermo, João Paulo Martins e Diogo Mangiacavalli Account team: Márcia Esteves, Fernanda Pancini, Larissa Purim Media team: Andreia Lopes, Philip Santo Agency producer: Rodrigo Cassino e Michelle Caçador Motion designer: Diogo Mangiacavalli Production company: Bashir Sultani Director: Andrew Peleikis Sound production : Ritmika Client approval: Juliana Azevedo, Silvia Andrade, Camila RibeiroAbout Procter & Gamble P&G touches and improves the lives of over 4.4 billion people around the world with its reliable quality brands. The company’s leading brands include Pampers®, Ariel®, Always®, Pantene®, Mach3®, Pringles®, Downy®, Iams®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Ace® and Febreze®. P&G has operations in 80 countries and its brands are available in more than 180 countries around the world. For more information on P&G and its brands, access the website www.pg.com./pt_br.Media enquiries: Gê Rocha Wunderman Brazil Communications Director+55-11-3026-4558/ 3026-4560ge.rocha@gruponewcomm.com.br