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FAQusical
案例简介：总部位于旧金山的创意机构 MUH-TAY-ZIK | HOF-FER 与 PreviouslyOwnedByAGayMan.com 合作，制作了一个与公司名称一样华丽的宣传片。在要求一个简单的常见问题解答页面后，该机构决定解决常见问题，并以 “更精彩的方式” 描述买卖过程。据作家玛蒂娜 · 格利克菲尔德说，“我们知道音乐剧是最好的选择。 previouslyOwnByAGayMan.com 联合创始人米歇尔 · 霍费尔立即被这个想法迷住了。“我们感到非常幸运能与 M/H 的伟大人民合作我们在网站周围反复遇到许多相同的问题，所以我们要求他们找到一种有趣的方式来回答和指导这些问题，”她说。Greggy Adriano 说: “我们想捕捉一些像他们在网站上出售的家具一样漂亮的东西。”。在高级创意迈克 · 加鲁奇和斯特万 · 查韦斯的指导下，格里克菲尔德和阿德里亚诺想出了这个作品的想法。高级艺术总监 Stevan Chavez 说，这是该机构制作的第一部音乐剧，该团队 “感到难以置信的幸运”，与摄影导演诺曼 · 邦尼搭档, 曾为泰勒 · 斯威夫特、凯莉 · 安德伍德、黎安 · 莱姆斯和凯利 · 克拉克森执导过音乐视频。该团队与布鲁克林的编曲、表演者和音乐总监内森 · 科奇合作创作了这首歌, 以及格莱美奖得主约翰 · 基尔戈尔和广受赞誉的百老汇和外百老汇音响设计师丹尼尔 · 弗卢格录制了最后一首歌。该地点是在位于旧金山北海滩区秘密地点的皇家剧院拍摄的。MUH-TAY-ZIK | HOF-FER 还与制作室罪犯的新部门 Bandit 合作，该部门只专注于前卫的创意工作，将该项目付诸实践。
FAQusical
案例简介：San Francisco-based creative agency MUH-TAY-ZIK | HOF-FER partnered with PreviouslyOwnedByAGayMan.com to create a promo video that is just as outrageously flamboyant as the company's name. Following a request for a simple FAQ page, the agency decided to address frequently asked questions and describe the buying and selling process “in a much more fabulous way.” According to writer Martine Glickfeld, “we knew a musical was the way to go.” PreviouslyOwnByAGayMan.com co-founder Michele Hofherr was immediately hooked on the idea. “We feel so fortunate to be collaborating with the great people of M/H. We repeatedly encounter many of the same questions surrounding the site, so we tasked them with finding a fun way to answer and direct those queries,” she said. “We wanted to capture something as beautiful as the furniture they sell on the site” said Greggy Adriano. Under the guidance of senior creatives Mike Gallucci and Stevan Chavez, Glickfeld and Adriano came up with the idea for the piece. Being that this was the first musical the agency has ever made, the team “felt unbelievably lucky,” said Senior Art Director Stevan Chavez, to be paired with director of photography filmmaker Norman Bonney, who has directed music videos for Taylor Swift, Carrie Underwood, Leann Rimes, and Kelly Clarkson. The team collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and acclaimed Broadway and Off-Broadway sound designer Daniel Fluger to record the final song. The spot was shot on location at The Palace Theatre, home of The Speakeasy, located at a secret spot in San Francisco’s North Beach district. MUH-TAY-ZIK | HOF-FER also teamed up with production house Criminal’s new division Bandit, which focuses solely on edgy creative work, to bring the project to life.
FAQusical
案例简介：总部位于旧金山的创意机构 MUH-TAY-ZIK | HOF-FER 与 PreviouslyOwnedByAGayMan.com 合作，制作了一个与公司名称一样华丽的宣传片。在要求一个简单的常见问题解答页面后，该机构决定解决常见问题，并以 “更精彩的方式” 描述买卖过程。据作家玛蒂娜 · 格利克菲尔德说，“我们知道音乐剧是最好的选择。 previouslyOwnByAGayMan.com 联合创始人米歇尔 · 霍费尔立即被这个想法迷住了。“我们感到非常幸运能与 M/H 的伟大人民合作我们在网站周围反复遇到许多相同的问题，所以我们要求他们找到一种有趣的方式来回答和指导这些问题，”她说。Greggy Adriano 说: “我们想捕捉一些像他们在网站上出售的家具一样漂亮的东西。”。在高级创意迈克 · 加鲁奇和斯特万 · 查韦斯的指导下，格里克菲尔德和阿德里亚诺想出了这个作品的想法。高级艺术总监 Stevan Chavez 说，这是该机构制作的第一部音乐剧，该团队 “感到难以置信的幸运”，与摄影导演诺曼 · 邦尼搭档, 曾为泰勒 · 斯威夫特、凯莉 · 安德伍德、黎安 · 莱姆斯和凯利 · 克拉克森执导过音乐视频。该团队与布鲁克林的编曲、表演者和音乐总监内森 · 科奇合作创作了这首歌, 以及格莱美奖得主约翰 · 基尔戈尔和广受赞誉的百老汇和外百老汇音响设计师丹尼尔 · 弗卢格录制了最后一首歌。该地点是在位于旧金山北海滩区秘密地点的皇家剧院拍摄的。MUH-TAY-ZIK | HOF-FER 还与制作室罪犯的新部门 Bandit 合作，该部门只专注于前卫的创意工作，将该项目付诸实践。
FAQusical
案例简介：San Francisco-based creative agency MUH-TAY-ZIK | HOF-FER partnered with PreviouslyOwnedByAGayMan.com to create a promo video that is just as outrageously flamboyant as the company's name. Following a request for a simple FAQ page, the agency decided to address frequently asked questions and describe the buying and selling process “in a much more fabulous way.” According to writer Martine Glickfeld, “we knew a musical was the way to go.” PreviouslyOwnByAGayMan.com co-founder Michele Hofherr was immediately hooked on the idea. “We feel so fortunate to be collaborating with the great people of M/H. We repeatedly encounter many of the same questions surrounding the site, so we tasked them with finding a fun way to answer and direct those queries,” she said. “We wanted to capture something as beautiful as the furniture they sell on the site” said Greggy Adriano. Under the guidance of senior creatives Mike Gallucci and Stevan Chavez, Glickfeld and Adriano came up with the idea for the piece. Being that this was the first musical the agency has ever made, the team “felt unbelievably lucky,” said Senior Art Director Stevan Chavez, to be paired with director of photography filmmaker Norman Bonney, who has directed music videos for Taylor Swift, Carrie Underwood, Leann Rimes, and Kelly Clarkson. The team collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and acclaimed Broadway and Off-Broadway sound designer Daniel Fluger to record the final song. The spot was shot on location at The Palace Theatre, home of The Speakeasy, located at a secret spot in San Francisco’s North Beach district. MUH-TAY-ZIK | HOF-FER also teamed up with production house Criminal’s new division Bandit, which focuses solely on edgy creative work, to bring the project to life.
FAQusical
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FAQusical
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基本信息
- 广告战役： #FAQusical#
- 广告品牌： PreviouslyOwnedByAGayMan.com
- 发布日期： 2017-06-01
- 行业领域： 家具 , 建材/家居
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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