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狗狗智商
案例简介：https://doggyiq.greenies.com/ GREENIES品牌宣布了其最新的活动-Doggy IQ-这是一项在线测试，采用了一种幽默的方法，可以让宠物父母了解他们的宠物是多么天才。 Doggy智商测试是由创意机构adam & eveDDB创建的，是GREENIES品牌目前创意活动的最新作品，展示了狗是如何不知道什么对它们有好处的。该活动于2019年启动，旨在支持该品牌向大众零售商扩张。 正如Doggy IQ测试可能表明的那样，狗并不总是最聪明的，但他们不需要知道什么对他们有好处就可以享受绿色牙科治疗。这就是为什么所有的考生将在下一次购买口腔护理产品时获得回扣。 该测试具有三个互动任务，同时还为宠物和他们的父母提供了一个有趣的粘合活动。为了开发这项测试，该品牌与犬智力研究员Rosalind Arden博士合作，利用她在研究哺乳动物智力方面的专业知识和经验。
狗狗智商
案例简介：https://doggyiq.greenies.com/ The GREENIES brand announced its latest campaign – Doggy IQ – an online test with a humorous approach that allows pet parents to find out how much of a genius their pet is. The Doggy IQ test was created by creative agency adam&eveDDB and is the latest piece of the GREENIES brand’s current creative campaign, which showcases how dogs don’t know what’s good for them. The campaign launched in 2019 to support the brand’s expansion into mass retailers. As the Doggy IQ test may show, dogs aren’t always the brightest, but they don’t need to know what’s good for them to enjoy GREENIES Dental Treats. That’s why all test-takers will receive a rebate on their next purchase of the oral care product. The test features three interactive tasks, while also providing a fun bonding activity for pets and their parents. To develop the test, the brand worked with Canine Intelligence Researcher Dr. Rosalind Arden, leveraging her expertise and experience in studying the intelligence of mammals.
Doggy IQ
案例简介：https://doggyiq.greenies.com/ GREENIES品牌宣布了其最新的活动-Doggy IQ-这是一项在线测试，采用了一种幽默的方法，可以让宠物父母了解他们的宠物是多么天才。 Doggy智商测试是由创意机构adam & eveDDB创建的，是GREENIES品牌目前创意活动的最新作品，展示了狗是如何不知道什么对它们有好处的。该活动于2019年启动，旨在支持该品牌向大众零售商扩张。 正如Doggy IQ测试可能表明的那样，狗并不总是最聪明的，但他们不需要知道什么对他们有好处就可以享受绿色牙科治疗。这就是为什么所有的考生将在下一次购买口腔护理产品时获得回扣。 该测试具有三个互动任务，同时还为宠物和他们的父母提供了一个有趣的粘合活动。为了开发这项测试，该品牌与犬智力研究员Rosalind Arden博士合作，利用她在研究哺乳动物智力方面的专业知识和经验。
Doggy IQ
案例简介：https://doggyiq.greenies.com/ The GREENIES brand announced its latest campaign – Doggy IQ – an online test with a humorous approach that allows pet parents to find out how much of a genius their pet is. The Doggy IQ test was created by creative agency adam&eveDDB and is the latest piece of the GREENIES brand’s current creative campaign, which showcases how dogs don’t know what’s good for them. The campaign launched in 2019 to support the brand’s expansion into mass retailers. As the Doggy IQ test may show, dogs aren’t always the brightest, but they don’t need to know what’s good for them to enjoy GREENIES Dental Treats. That’s why all test-takers will receive a rebate on their next purchase of the oral care product. The test features three interactive tasks, while also providing a fun bonding activity for pets and their parents. To develop the test, the brand worked with Canine Intelligence Researcher Dr. Rosalind Arden, leveraging her expertise and experience in studying the intelligence of mammals.
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