A couple years back, butter company Land O’Lakes first showed the world that their butter is the product of a collective of farmers. The company has returned to continue to introduce us to those farmers and their stories in the ‘All Together Better’ campaign.In August, Land O’Lakes launched the first chapter of the ‘All Together Better’ campaign with ‘She-I-O,’ a music video by country singer Maggie Rose that shows the strength of women farmers. The continuation of that campaign digs deeper, pulling the curtain back and telling the stories behind those farmers and others that make up the Land O’Lakes co-op.The brand’s anthem video tells how, in 1921, the company decided that it would be better if its farmers shared techniques and ideas to make the company grow. Jump ahead, and that continues to this day, its 1,791 dairy farmers finding ways to conserve the land, protect the animals and make their butter better, even with their “different backgrounds, opinions and beliefs.” It then briefly suggests that, if those farmers can agree on something, the whole country can come together as well. Several ‘In Their Words’ documentaries help tell the story of the farmer-owned co-op as told by its members. That includes one of the woman farmers featured in the first ‘She-I-O’ song, Candice, who talks about her family farm and all the tasks involved with running it. Other films include the Dotterer family talking about why a farm is a great place to raise children, and the Goode family on a multi-generational dairy farm.CreditsLand O’Lakes Credits:Chief Marketing Officer: Tim Scott Executive President & COO, Dairy Foods: Chris Roberts Sr. Marketing Director, Dairy Foods: Catherine Fox Director, Integrated Marketing Communications: Julie Anderla Sr. Manager, Integrated Marketing Communications: Anna Squibb Integrated Marketing Communications Specialist: Linzey SarrealContent Marketing Associate: Gabi WinkelsCommunity Manager: Kealy O’Neill Director, Insights & Strategy: Lynn Franz Marketing Manager, Dairy Foods: Ryan StalkerMember Relations Dairy Advisor: Justin Potts Member Relations Dairy Advisor: Pete Garbani The Martin Agency Credits: Chief Executive Officer: Kristen CavalloChief Creative Officer: Karen CostelloGroup Creative Director: Jerry Hoak Creative Director: Anne Marie Hite Associate Creative Director: Tara GormanAssociate Creative Director: Sara KuhsExecutive Producer: Kerry AyersExecutive Producer: Kim Zaninovich Senior Content Producer: Liza Miller Junior Content Producer: Arielle Blais Business Affairs Supervisor: Alice Isner Group Account Director: Walker TeeleAccount Director: Chloe Bos Account Executive: Laura Holland, Kendall Gardiner, Blake Mirzayan Project Manager: Ashley Althizer, Danielle Cin Financial Account Supervisor: Elizabeth MooreAssociate Digital Producer: Shaun RoachExecutive Print Producer: Jenny SchoenerrSenior Designer: Whitney BoggsArt Director, Digital: Lauren EricksonAssociate Designer: Sara Goforth Senior Studio Artist: Margaret GriffithExperience Designer: John McClaireGroup Strategic Director: Iris ColdibelliStrategic Director: Christie ChaffeeSenior Strategic Planner: Hank ThornhillStrategic Planner: Lauren TrescoAssociate Strategic Planner: Stuart GoodProductionProduction Company: Here Be Dragons Directors: Similar But Different Director of Photography: Eric UlbrichExecutive Producer: Kamila ProkopExecutive Producer: David RichardsHead of Production: Mamta Trivedi Producer: Phillip Sheridan EditorialEditorial Company: Whitehouse Post Editor: Heidi Black Assistant Editor: Ashley McGinn Editorial Producer: Annie Maldonado FinishingColor: Carbon Colorist: AubreyWoodiwiss Senior Producer: Frank Devlin Custom Music Singer: Maggie RoseWriter: Maggie Rose and Liz RoseMix: Starstruck Records and Bobby Holland MediaDirector of Analytics & Communications Planning: Demian BrinkMedia Director: Michelle DaidoneMedia Supervisor: Santia NanceMedia Planner: Devon DorneyAssistant Media Planner: Mark ShankLocal Buyer: Ana Costa