The Martin Agency has rolled out its first work for Minnesota-based member-owned dairy cooperative Land O' Lakes. According to The Martin Agency, this is the first time Land O' Lakes has ever done brand work. Since it has 99% awareness of its products, the brand decided to tell its story through this campaign instead of focusing on what it has to offer. Called 'Add A Little Good,' the effort focuses on the little ways that people can improve the world around them. CreditsChief Creative Officer: Joe AlexanderExecutive Creative Director: Andy AzulaCreative Director: Jordi MartinezSenior Art Director: Tara GormanSenior Copywriter: Lassiter StoneManaging Director – Production & Development: Steve HumbleExecutive Producer: Letitia JacobsSenior Producer: Adrienne DanielAssociate Broadcast Producer: Coleman SweeneyBusiness Affairs Supervisor: Alice IsnerDirector of Production Business Management: Karen TaylorSenior Project Manager: Courtney Faudree HurdGroup Account Director: Walker TeeleAccount Director: Carey ElyAccount Supervisor: Chloe BosAccount Executive: Sarah SmithAccount Coordinator: Alexis NelsonProduction Company: Thomas Thomas FilmsDirector: Kevin ThomasExecutive Producer: Philippa ThomasProducer: Jon DinoDirector of Photography: Robert Pendar-HughesFood Stylist: Debi HalpertEditorial Company: White House PostEditor: Heidi BlackAssistant Editor: Sam PerkinsExecutive Producer: Joni WilliamsonHead of Production: Joanna ManningProducer: Jonlyn WilliamsAnimation/VFX: Go OverboardVFX Supervisor/Lead Flame Artist: Jan CilliersFlame Assist: Sarah VigilFlame Artists: Brandon Sanders, Jim Bohn, Michael AngeloMatte Painter: Dark HoffmanProducer: Krystle SeidenExecutive Producer: Celest GilbertColorist: Matthew SchwabMusic for “Next” & “Soup Kitchen”: HumanComposers: Craig DeLeon (“Next”), Thomas Keery (“Soup Kitchen”)Music for “Co-Op”: Asche & SpencerAudio Post Company: Rainmaker StudiosSr. Sound Designer, Music Composer, Technical Supervisor: Jeff McManusExecutive Producer, Owner: Kristin O’ConnorGeneral Manager / Scheduler: Clinton Spell II