Customernotrevenue|微电影|广告营销案例【ADGuider广告指南】

Customernotrevenue

案例简介：加拿大信用合作社协会正在品牌活动中以人为本将自己定位为加拿大的挑战者 5大银行多伦多， 2019年10月28日-在2019年中推出，加拿大信用合作社协会的品牌活动-“您第一，银行第二”-在银行领域建立并合法化了一个新类别。它的工作由杰斐逊营创建，庆祝了信用合作社的定义原则-突出了加拿大人在银行合作伙伴中寻找的东西，以及信用合作社如何为其成员提供价值。 “研究发现加拿大人在选择金融机构时非常愿意探索大银行的替代方案-这意味着交流使信用社与众不同的因素可以推动消费者的采用和信用社的商业价值。加拿大信用合作社协会主席兼首席执行官玛莎·杜尔丁说。“这项运动表明，统一加拿大信用合作社的声音，提高对信用合作社提供的价值的认识，可以对加拿大人如何产生积极影响。满足他们的财务需求 ”。瞄准为了传达信用合作社在加拿大金融领域中的重要作用，并植根于信用合作社的合作口头禅，该战略活动在不列颠哥伦比亚省和安大略省的社交，本地视频和搜索上进行。它承认个人信用加拿大人的需求，并强调客户的激情，想法和梦想-请请参阅此处的创意资产。比较对于广告系列前的品牌研究，最显着的结果是: 有利增长21% 信用合作社的印象；可能性增加20% 考虑成立信用合作社; 和感觉增加13% 有关信用社提供更多信息。 “The “以人为本” 的信用合作社的银行方法正是加拿大人正在寻找的-然而，五大银行正在花费数十亿美元的营销资金，以确保它仍然是一个秘密，”杰斐逊营地执行创意总监Guybrush Taylor说。 “'你第一，银行第二' 平台为整个类别提供了所需的声音，并强调了信用社如何提供传统银行无法提供的东西。建筑物在2019运动取得成功之后，加拿大信用合作社协会和杰斐逊营正处于扩大计划2020年的计划阶段。

Customernotrevenue

案例简介：Canadian Credit Union Association is putting people first in brand campaign Positions itself as a challenger to Canada’s Big-5 banks TORONTO, October 28, 2019 - Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members. “Research found that Canadians were quite open to exploring alternatives to the big banks in their choice of financial institutions – this meant that communicating what makes credit unions different could drive both consumer adoption and business value for credit unions,” said Martha Durdin, president and CEO of the Canadian Credit Union Association. “This campaign demonstrated that unifying the voice of Canada’s credit unions and raising awareness of the value credit unions provide could have a positive impact on how Canadians meet their financial needs.” Aimed at conveying the vital role credit unions play in Canada’s financial landscape, and rooted in credit unions’ cooperative mantra, the strategic campaign ran on social, native video and search in British Columbia and Ontario. It recognized the individual credit needs of Canadians and highlighted clients’ passions, ideas and dreams - please see creative assets here. Compared to a pre-campaign brand study, the most notable results are: 21 per cent increase in favourable impression of credit unions; 20 per cent increase in likeliness to consider a credit union; and 13 per cent increase in feeling more informed around credit unions’ offering. “The ‘people-first’ banking approach of credit unions is exactly what Canadians are looking for - however, the Big-5 are spending billions in marketing dollars to ensure that it remains a secret,” said Guybrush Taylor, executive creative director at Camp Jefferson. “The ‘You First, Banking Second’ platform gives the entire category the voice it needs and highlights how credit unions deliver what traditional banks don't.” Building off the success of the 2019 campaign, the Canadian Credit Union Association and Camp Jefferson are in the planning stages of an expanded program in 2020.