Memorial Sloan Kettering: Carl's Story|短视频,海报/平面|广告营销案例【ADGuider广告指南】

纪念斯隆 · 凯特琳: 卡尔的故事

案例简介：佩雷拉和奥德尔纽约和纪念斯隆 · 凯特琳与著名纪录片制作人大卫 · 盖尔布团聚，在新的 “科学拯救” 活动中介绍癌症幸存者卡尔和苏。 MSK 是治疗许多最复杂、最具挑战性的疾病的世界领导者，“科学拯救” 不仅能够讲述病人的故事，还能够讲述医生、护士的故事, 和其他医疗保健专业人员一起工作来照顾他们。这项工作展示了该机构对癌症研究、治疗和护理的独特关注是如何影响和指导患者旅程中的每一点。卡尔 · 威尔第一生致力于教育，先是作为一名高中科学教师，然后是校长。当他安顿好自己当之无愧的退休生活并期待着他的 70 岁生日时，他得到了一个改变一切的诊断: 复杂的胰腺癌和胆管癌。随着卡尔的生命即将到来，他当地的医生知道他需要最好的护理，并建议他去斯隆 · 凯特琳纪念医院。在 MSK，卡尔第一次会见了外科医生威廉 · 贾纳金。当贾纳金博士看到卡尔的肿瘤位于一个过于复杂的位置，无法安全地进行手术治疗时，他咨询了肿瘤学家加桑 · 阿布-阿尔法。当时，没有像卡尔那样治疗癌症的标准程序，所以阿布-阿尔法博士不得不创新地思考。他选择让卡尔进行一轮密集的化疗，以缩小肿瘤，使其能够手术。

纪念斯隆 · 凯特琳: 卡尔的故事

案例简介：Pereira & O’Dell NY and Memorial Sloan Kettering reunite with renowned documentarian David Gelb to introduce cancer survivors, Carl and Sue, in its new “Science Saves” campaign. MSK are world leaders in treating many of the most complex, challenging types of the disease, ‘Science Saves’ is able to not only tell the patients’ stories but also the stories of the doctors, nurses, and other healthcare professionals who work together to care for them. The work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey. Carl Verdi devoted his life to education, first as a high school science teacher, and then as a principal. As he was settling into his well-deserved retirement and looking forward to his 70th birthday, he received a diagnosis that changed everything: a complex pancreatic cancer and bile duct cancer. With Carl’s life on the line, his local doctor knew he needed the best possible care and advised him to go to Memorial Sloan Kettering. At MSK, Carl first met with surgeon William Jarnagin. When Dr. Jarnagin saw Carl’s tumor was in a location too complex to be safely treated with surgery, he consulted with medical oncologist Ghassan Abou-Alfa. At the time, there was no standard procedure for treating a cancer like Carl’s, so Dr. Abou-Alfa had to think innovatively. He opted to put Carl on an intensive round of chemotherapy to shrink the tumor enough to make it operable.