Carl Zeiss Vision: In memory of...|图文,海报/平面|广告营销案例【ADGuider广告指南】

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卡尔·蔡司愿景: 纪念...

案例简介：

卡尔·蔡司愿景: 纪念...

案例简介：

Carl Zeiss Vision: In memory of...

案例简介：

Carl Zeiss Vision: In memory of...

案例简介：

卡尔·蔡司愿景: 纪念...

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Carl Zeiss Vision: In memory of...

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基本信息

广告品牌： Zeiss
发布日期： 2012-09
行业领域： 电器/办公
媒体类别： 图文 , 海报/平面
广告语言：英语
媒介平台：网络

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广告公司： Dockside , Malmö , Sweden

案例详情

In memory of a pioneer. The moon is not a place for everyone. It is for those who never settle for less. For those who know the value of ”never give in”. For those who push the boundaries – just a little further, just a little more. Neil knew this. And we know it. This is the first man on the moon, captured with optics from Carl Zeiss. So, from one pioneer to another: Thank you, Neil. Reach for the sky, land on the moon. The ZEISS group puts a lot of pride in its heritage. This summer the Scandinavian division was just about to launch a campaign referring to the first landing on the moon, when Neil Armstrong suddenly passed away. The least thing to do was to expand the campaign, with a a final tribute to the man still to be found on posters at ZEISS receptions worldwide.

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