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河豚周
案例简介：“挤” 你的车 -- 或者让它无人看管 -- 在科罗拉多州是非法的。每年，Coloradans 反对汽车盗窃 (CAAT) 与科罗拉多州的执法部门和社区合作伙伴一起参加 “河豚周”, 一项全州范围的运动提醒司机吸烟的风险和后果。今年，阿梅利创建了 “Thiever”，这是一款新的手机应用程序，供偷车贼浏览下一次盗窃在社交媒体上与科罗拉多州司机就汽车盗窃进行互动的有趣方式。模仿流行的约会应用程序，Thiever 由科罗拉多州顶级被盗汽车的简介组成，鼓励小偷 “向右滑动” 或偷其中一辆汽车。为期一周的活动产生了 323,333 的社交媒体印象，与常青的内容相比，Facebook 帖子获得了 30 倍的参与度。此外，该运动在全国各地媒体的 49 个新闻报道中被报道，获得了超过 220万人的媒体印象，并进一步教育社区对小偷有多吸引人。
河豚周
案例简介：“Puffing” your car – or leaving it running unattended – is illegal in Colorado. Every year, Coloradans Against Auto Theft (CAAT) joins forces with law enforcement and community partners across Colorado for “Puffer Week,” a statewide campaign that reminds drivers of the risks and consequences associated with puffing their car. This year, Amélie created “Thiever,” a fake mobile app for car thieves to scope out their next steal, as a new, fun way to engage with Colorado drivers about auto theft on social media. Modeled after popular dating apps, Thiever is comprised of profiles of the top stolen cars in Colorado, encouraging thieves to “swipe right,” or steal one of the cars. The week-long campaign resulted in 323,333 social media impressions, and Facebook posts received 30 times more engagement compared to evergreen content. Moreover, the campaign was featured in 49 news stories from media outlets across the state, garnering over 2.2 million earned media impressions and further educating the community about how attractive puffer cars are to thieves.
Puffer Week
案例简介：“挤” 你的车 -- 或者让它无人看管 -- 在科罗拉多州是非法的。每年，Coloradans 反对汽车盗窃 (CAAT) 与科罗拉多州的执法部门和社区合作伙伴一起参加 “河豚周”, 一项全州范围的运动提醒司机吸烟的风险和后果。今年，阿梅利创建了 “Thiever”，这是一款新的手机应用程序，供偷车贼浏览下一次盗窃在社交媒体上与科罗拉多州司机就汽车盗窃进行互动的有趣方式。模仿流行的约会应用程序，Thiever 由科罗拉多州顶级被盗汽车的简介组成，鼓励小偷 “向右滑动” 或偷其中一辆汽车。为期一周的活动产生了 323,333 的社交媒体印象，与常青的内容相比，Facebook 帖子获得了 30 倍的参与度。此外，该运动在全国各地媒体的 49 个新闻报道中被报道，获得了超过 220万人的媒体印象，并进一步教育社区对小偷有多吸引人。
Puffer Week
案例简介：“Puffing” your car – or leaving it running unattended – is illegal in Colorado. Every year, Coloradans Against Auto Theft (CAAT) joins forces with law enforcement and community partners across Colorado for “Puffer Week,” a statewide campaign that reminds drivers of the risks and consequences associated with puffing their car. This year, Amélie created “Thiever,” a fake mobile app for car thieves to scope out their next steal, as a new, fun way to engage with Colorado drivers about auto theft on social media. Modeled after popular dating apps, Thiever is comprised of profiles of the top stolen cars in Colorado, encouraging thieves to “swipe right,” or steal one of the cars. The week-long campaign resulted in 323,333 social media impressions, and Facebook posts received 30 times more engagement compared to evergreen content. Moreover, the campaign was featured in 49 news stories from media outlets across the state, garnering over 2.2 million earned media impressions and further educating the community about how attractive puffer cars are to thieves.
河豚周
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Puffer Week
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基本信息
- 广告品牌： Coloradans Against Auto Theft
- 发布日期： 2018-02-07
- 行业领域： 其他
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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