Twenty of Melbourne’s top cafes will serve takeaway coffees in biodegradable cups featuring the portraits of six missing Australians for MPAN (Missing Persons Advocacy Network) this National Missing Persons Week (5 – 11 August) via whiteGREY Melbourne.In addition to the hand-held missing persons posters and cafe exposure, the campaign has driven high awareness for MPAN and the issue of the long-term missing, gaining widespread exposure on TV news channels, The Age, Broadsheet and across social platforms. Created to raise awareness of the 38,000 Australians who go missing each year, “The Unmissable campaign replaces stark, grainy missingpersons photos with human reflections and stories”, said MPAN CEO, Loren O’Keeffe.CreditsCreditsMPAN, CEO & Founder: Loren O’KeefeUnmissables Writers: Jo Abi, Lili Wilkinson, Belinda Smart, David Halliday, J.C.Burke, Paul BugejaUnmissables Artists: Diego Patiño, Kate Banazi, Janine Wareham, James Fosdike, Aaron Tyler, Allan WrathwhiteGREY Executive Creative Director: Anthony MosswhiteGREY Associate Creative Director: Sally RichmondwhiteGREY Associate Creative Director: Lauren DoolanwhiteGREY Design Director: Renee LuriwhiteGREY Designer: Lauren BowenwhiteGREY Managing Director: Claudia McInerneywhiteGREY Project Manager: Holly Ryan