radiorecliner.com|海报/平面,音频|广告营销案例【ADGuider广告指南】

radiorecliner.com

案例简介：社交距离对每个人来说都很难，但对于老年生活社区的退休人员来说尤其困难，即使在最好的时候，孤立感也是一个问题。由于无法互相见面或探望家人，即使他们被限制在自己的房间里，我们如何帮助居民感到联系呢？我们创建了Radio Recliner，这是一个数字广播电台，旨在将奉献广播变成老年人的新社交媒体。我们知道它不能来自工作人员-它必须真正由居民100% 经营。因此，我们与全国各地的生活方式总监合作，确定老年人来主持自己的广播节目。这些常驻dj在躺椅上分享故事和歌曲，并通过电话录制节目。他们向居民，家庭成员，护理人员和退休社区工作人员大喊大叫。任何退休人员，以及任何缺少退休人员的人，都可以通过打电话给855-863-0050来讲述一个故事并献上一首歌来参与。每个DJ都有自己的节目，并附有DJ的名字。有些人接受过记忆护理，有些人接受过临终关怀。每个人都给出了如何度过这场大流行的建议，这真的令人振奋。

radiorecliner.com

案例简介：Social distancing is hard on everyone, but it’s especially difficult for retirees in senior living communities, where feelings of isolation are a problem even in the best of times. With no way to see each other or visit family members, how could we help residents feel connected, even as they’re confined to their rooms? We created Radio Recliner, a digital radio station designed to turn dedication radio into a new social media for seniors. We knew it couldn’t come from staff – it had to truly be 100% run by the residents. So we worked with Lifestyle Directors across the country to identify seniors to host their own radio shows. These Resident DJs share stories and songs from the comfort of their recliners, recording their shows by phone. They give shoutouts to fellow residents, family members, caregivers, and retirement community staff. Any retiree, and anyone who’s missing one, can participate by calling 855-863-0050 to tell a story and dedicate a song. Each DJ makes their show their own, complete with DJ names. Some have been in memory care, some in hospice care. Each gives advice on how to get through the pandemic, and it’s truly uplifting.