radiorecliner.com|海报/平面,音频|广告营销案例【ADGuider广告指南】

radiorecliner.com

案例简介：社交距离对每个人来说都很难，但对于老年人社区的退休人员来说尤其困难，即使在最好的时候，隔离的感觉也是一个问题。由于无法见面或探望家人，即使他们被限制在房间里，我们如何帮助居民感到联系？我们创建了Radio Recliner，这是一个数字广播电台，旨在将奉献广播变成老年人的新社交媒体。我们知道它不可能来自员工-它必须真正由居民100% 经营。因此，我们与全国各地的生活方式总监合作，确定老年人来主持自己的广播节目。这些常驻dj在躺椅上舒适地分享故事和歌曲，并通过电话记录他们的表演。他们向居民，家庭成员，护理人员和退休社区工作人员大声疾呼。任何退休人员以及任何失踪人员都可以通过致电855-863-0050来讲故事并奉献一首歌来参加。每个DJ都制作自己的节目，并带有DJ名称。有些人一直在记忆护理中，有些人在临终关怀中。每个人都就如何度过这场大流行给出了建议，这确实令人振奋。

radiorecliner.com

案例简介：Social distancing is hard on everyone, but it’s especially difficult for retirees in senior living communities, where feelings of isolation are a problem even in the best of times. With no way to see each other or visit family members, how could we help residents feel connected, even as they’re confined to their rooms? We created Radio Recliner, a digital radio station designed to turn dedication radio into a new social media for seniors. We knew it couldn’t come from staff – it had to truly be 100% run by the residents. So we worked with Lifestyle Directors across the country to identify seniors to host their own radio shows. These Resident DJs share stories and songs from the comfort of their recliners, recording their shows by phone. They give shoutouts to fellow residents, family members, caregivers, and retirement community staff. Any retiree, and anyone who’s missing one, can participate by calling 855-863-0050 to tell a story and dedicate a song. Each DJ makes their show their own, complete with DJ names. Some have been in memory care, some in hospice care. Each gives advice on how to get through the pandemic, and it’s truly uplifting.