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娜塔莉亚项目
案例简介：简要解释 人权维护者经常被绑架或杀害。没有关于时间/地点的信息是不可能帮忙的，有了过时的信息，公众的紧迫感就消失了。我们需要找到一种方法来识别攻击，保护那些处于危险中的人，并围绕人权维护者的挑战建立认识。 该策略是让世界直接关注攻击，并建立一个扩大信息的社交媒体网络。 创造性的解决方案是为个人人权维护者提供 GSM/GPS 攻击警报硬件，并通过那些在 nataliaproject.org 、 Facebook/Twitter 上注册的人将其与当地合作伙伴和社交媒体联系起来。 它需要足够非常规，才能在非政府组织对话中脱颖而出，但也需要足够简单，才能轻松产生互动。精确的行动呼吁为观众提供了贡献的能力，重新定义了类似或后续的含义。 通过在移动和社交媒体上的直接对话，建立了警戒线，重新定义了对人权维护者的保护。 它通过将关于袭击的信息在全球范围内广为人知来吸引世界，并打破压迫政权的沉默 -- 在受害者和世界之间建立了联系，确保不被忽视寻求帮助的呼声。 娜塔莉亚项目作为一种工具，在领先的赢得媒体上达到 10亿以上，将民权捍卫者定位为推动变革的力量，并与当地合作伙伴建立直接关系。 该项目于 4月4日启动，两周后，迄今为止的结果可以分为四个部分: -在不到一周的时间内，直接回应 (喜欢和关注) 在社交媒体上的影响力超过 100.000。 -谷歌点击从 4.000 到 23.000.0000 在不到四天。 -赢得了 1.000.0000.000 多人的媒体分发该项目，定位民权捍卫者。娜塔莉亚项目对民权捍卫者品牌的影响已经过了两周，还没有计算出来。 -启动两天后，联合国报告员批准了该项目。
娜塔莉亚项目
案例简介：Brief Explanation Human Rights Defenders are often kidnapped or killed. Without information about time/place it's impossible to help and with dated information the public’s sense of urgency is lost. We needed to find a way to identify attacks, protect those at risk and build awareness around the challenges of human rights defenders. The strategy was to bring attacks to the world's direct attention and build a social media network amplifying the message. The creative solution was to provide individual human rights defenders with GSM/GPS assault alarm harware and connect it with local partners and social media through those signing up on nataliaproject.org, Facebook/Twitter. It needed to be unconventional enough to stand out in NGO dialogue yet simple enough to generate interaction with ease. A precise call for action provided the audience with the ability to contribute, redefining the meaning of a like or a follow. With the alarm engagement is built through direct dialogue in mobile and social media turning involvement in to a life-line, redefining the protection of human rights defenders. It engages the world and disrupts the silence of oppressive regimes by making information about assaults known globally - creating a link between the victims and the world making sure no cry for help goes unnoticed. Natalia Project as a vehicle, reaching 1 billion plus in leading earned media, positions Civil Rights Defenders as a force for driving change and builds direct relationships with local partners. The project was launched April 4 and after two weeks the results so far can be divided into four parts: - Direct response (likes and follows), within in less than a week created a reach in social media surpassing 100.000. - Google hits went from 4.000 to 23.000.0000 in under four days. - Earned media with a reach of 1.000.0000.000 + persons distributed the project, positioning Civil Rights Defenders. The effect of Natalia Project on the Civil Rights Defenders brand has after two weeks not yet been calculated. - Just two days after launch the United Nations rapporteur endorsed the project.
NATALIA PROJECT
案例简介：简要解释 人权维护者经常被绑架或杀害。没有关于时间/地点的信息是不可能帮忙的，有了过时的信息，公众的紧迫感就消失了。我们需要找到一种方法来识别攻击，保护那些处于危险中的人，并围绕人权维护者的挑战建立认识。 该策略是让世界直接关注攻击，并建立一个扩大信息的社交媒体网络。 创造性的解决方案是为个人人权维护者提供 GSM/GPS 攻击警报硬件，并通过那些在 nataliaproject.org 、 Facebook/Twitter 上注册的人将其与当地合作伙伴和社交媒体联系起来。 它需要足够非常规，才能在非政府组织对话中脱颖而出，但也需要足够简单，才能轻松产生互动。精确的行动呼吁为观众提供了贡献的能力，重新定义了类似或后续的含义。 通过在移动和社交媒体上的直接对话，建立了警戒线，重新定义了对人权维护者的保护。 它通过将关于袭击的信息在全球范围内广为人知来吸引世界，并打破压迫政权的沉默 -- 在受害者和世界之间建立了联系，确保不被忽视寻求帮助的呼声。 娜塔莉亚项目作为一种工具，在领先的赢得媒体上达到 10亿以上，将民权捍卫者定位为推动变革的力量，并与当地合作伙伴建立直接关系。 该项目于 4月4日启动，两周后，迄今为止的结果可以分为四个部分: -在不到一周的时间内，直接回应 (喜欢和关注) 在社交媒体上的影响力超过 100.000。 -谷歌点击从 4.000 到 23.000.0000 在不到四天。 -赢得了 1.000.0000.000 多人的媒体分发该项目，定位民权捍卫者。娜塔莉亚项目对民权捍卫者品牌的影响已经过了两周，还没有计算出来。 -启动两天后，联合国报告员批准了该项目。
NATALIA PROJECT
案例简介：Brief Explanation Human Rights Defenders are often kidnapped or killed. Without information about time/place it's impossible to help and with dated information the public’s sense of urgency is lost. We needed to find a way to identify attacks, protect those at risk and build awareness around the challenges of human rights defenders. The strategy was to bring attacks to the world's direct attention and build a social media network amplifying the message. The creative solution was to provide individual human rights defenders with GSM/GPS assault alarm harware and connect it with local partners and social media through those signing up on nataliaproject.org, Facebook/Twitter. It needed to be unconventional enough to stand out in NGO dialogue yet simple enough to generate interaction with ease. A precise call for action provided the audience with the ability to contribute, redefining the meaning of a like or a follow. With the alarm engagement is built through direct dialogue in mobile and social media turning involvement in to a life-line, redefining the protection of human rights defenders. It engages the world and disrupts the silence of oppressive regimes by making information about assaults known globally - creating a link between the victims and the world making sure no cry for help goes unnoticed. Natalia Project as a vehicle, reaching 1 billion plus in leading earned media, positions Civil Rights Defenders as a force for driving change and builds direct relationships with local partners. The project was launched April 4 and after two weeks the results so far can be divided into four parts: - Direct response (likes and follows), within in less than a week created a reach in social media surpassing 100.000. - Google hits went from 4.000 to 23.000.0000 in under four days. - Earned media with a reach of 1.000.0000.000 + persons distributed the project, positioning Civil Rights Defenders. The effect of Natalia Project on the Civil Rights Defenders brand has after two weeks not yet been calculated. - Just two days after launch the United Nations rapporteur endorsed the project.
娜塔莉亚项目
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NATALIA PROJECT
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