I Found You / Nilda's Story|微电影|广告营销案例【ADGuider广告指南】

我找到你/尼尔达的故事

案例简介：为什么这项工作与音乐娱乐狮子相关？本尼·布兰科 (Benny Blanco) 的音乐录影带 “我找到了你” 背景本尼·布兰科 (Benny Blanco) 和卡尔文·哈里斯 (Calvin Harris) 在流媒体服务上首播了他们歌曲《我找到你》的新米格尔辅助版本。它的视频讲述了洪都拉斯妇女尼尔达 (Nilda) 和她的小儿子在美国寻求庇护的故事，并记录了她在自己的祖国逃避暴力的旅程。在试图越境时，尼尔达和她的儿子被捕并分居。尽管他们团聚了，但他们在该国的地位目前尚不确定。描述创意这段新视频是与 “当他们等待” 活动合作制作的，该活动是布鲁克林捍卫者、雷克斯和美国公民自由联盟之间的合作，旨在支持尼尔达和其他希望在美国寻求庇护的移民。本尼·布兰科反思了尼尔达处境的严重性: “我们大多数人每天都能做一些简单的事情…… 在床上醒来…… 知道我们的家人在哪里…… 知道有可能打电话给他们，看到他们，或者甚至触摸他们…… 在他们等待庇护的两年里，他们不必在脚上戴脚链…… 也不必被吓呆了，被送回一个你知道你的生命一直处于危险之中的国家…… 尼尔达和凯登没有那些奢侈品。“ 描述策略这段新视频是与 “当他们等待” 活动合作制作的，该活动是布鲁克林捍卫者、雷克斯和美国公民自由联盟之间的合作，旨在支持尼尔达和其他希望在美国寻求庇护的移民。本尼·布兰科反思了尼尔达处境的严重性: “我们大多数人每天都能做一些简单的事情…… 在床上醒来…… 知道我们的家人在哪里…… 知道有可能打电话给他们，看到他们，或者甚至触摸他们…… 在他们等待庇护的两年里，他们不必在脚上戴脚链…… 也不必被吓呆了，被送回一个你知道你的生命一直处于危险之中的国家…… 尼尔达和凯登没有那些奢侈品。“ 描述执行情况这段新视频是与 “当他们等待” 活动合作制作的，该活动是布鲁克林捍卫者、雷克斯和美国公民自由联盟之间的合作，旨在支持尼尔达和其他希望在美国寻求庇护的移民。本尼·布兰科反思了尼尔达处境的严重性: “我们大多数人每天都能做一些简单的事情…… 在床上醒来…… 知道我们的家人在哪里…… 知道有可能打电话给他们，看到他们，或者甚至触摸他们…… 在他们等待庇护的两年里，他们不必在脚上戴脚链…… 也不必被吓呆了，被送回一个你知道你的生命一直处于危险之中的国家…… 尼尔达和凯登没有那些奢侈品。“ 描述结果该视频已获得超过800万的youtube观看次数，并由总统候选人卡玛拉·哈里斯 (Kamala Harris) 在推特上发布。

我找到你/尼尔达的故事

案例简介：Why is this work relevant for Entertainment Lions for Music? Benny Blanco's Music Video for "I Found You" Background Benny Blanco and Calvin Harris premiered a new Miguel-assisted version of their song “I Found You” on streaming services. Its video tells the story of Nilda, a Honduran woman seeking asylum in the U.S. with her young son, and chronicles her journey to escape violence in her home country. While trying to cross the border, Nilda and her son were arrested and separated. Though they were reunited, their status in the country is currently uncertain. Describe the creative idea The new video was created in partnership with the “While They Wait” campaign, a collaboration between Brooklyn Defenders, Raices, and the ACLU that aims to supports Nilda and other immigrants hoping to find asylum in America. Benny Blanco reflected on the gravity of Nilda’s situation: “Most of us get to do a few simple things everyday … wake up in our bed … know where our family is … know that it’s possible to call them, see them, or even touch them … not have to wear an anklet around their foot for 2 years as they await asylum … and not b petrified to b sent back to a country where u know ur life is in constant danger… Nilda and Keyden don’t have those luxuries.” Describe the strategy The new video was created in partnership with the “While They Wait” campaign, a collaboration between Brooklyn Defenders, Raices, and the ACLU that aims to supports Nilda and other immigrants hoping to find asylum in America. Benny Blanco reflected on the gravity of Nilda’s situation: “Most of us get to do a few simple things everyday … wake up in our bed … know where our family is … know that it’s possible to call them, see them, or even touch them … not have to wear an anklet around their foot for 2 years as they await asylum … and not b petrified to b sent back to a country where u know ur life is in constant danger… Nilda and Keyden don’t have those luxuries.” Describe the execution The new video was created in partnership with the “While They Wait” campaign, a collaboration between Brooklyn Defenders, Raices, and the ACLU that aims to supports Nilda and other immigrants hoping to find asylum in America. Benny Blanco reflected on the gravity of Nilda’s situation: “Most of us get to do a few simple things everyday … wake up in our bed … know where our family is … know that it’s possible to call them, see them, or even touch them … not have to wear an anklet around their foot for 2 years as they await asylum … and not b petrified to b sent back to a country where u know ur life is in constant danger… Nilda and Keyden don’t have those luxuries.” Describe the outcome The Video has earned over 8 million youtube views and has been tweeted about by Presidential nominee Kamala Harris