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天使伏击
案例简介:环境执行的描述: 公众站在地面上的一个 “热门” 地点,摄像机捕捉到了这个动作,并将其广播到数字室外屏幕上。然后,人们看着天使似乎从天上坠落,降落在他们身边的灰尘中,然后与他们愉快地调情。联合利华的这项活动将实时现场动作与《猞猁天使》的绿屏工作室镜头相结合。互动是视觉混合现场使用定制软件与现有网站技术的复杂集成。网站上的定制地板媒体 -- 英国最高的两个网站 -- 创造了一个锚点,数字天使似乎可以与真实的人互动。一部短片是根据经验制作的,并发布在社交媒体上,在三周内获得了超过 330 的在线浏览量。
天使伏击
案例简介:Description of Ambient execution: members of the public stood on a ‘hot’ spot on the ground where a camera captured the action and broadcast it on to the digital outdoor screen. People then watched as angels appeared to plummet from the sky landing next to them in a cloud of dust before flirting with them adoringly. this Unilever campaign blended live real-time action with green screen studio footage of the Lynx angels. The interactions were vision mixed live using a complex integration of bespoke software with existing site technology. Bespoke floor media at the sites - two of the highest footfall sites in the UK - created an anchor point where the digital angels could seemingly interact with real people. A short film was created out of the experience and posted on social media, which has achieved over 330k online views in three weeks.
Angel Ambush
案例简介:环境执行的描述: 公众站在地面上的一个 “热门” 地点,摄像机捕捉到了这个动作,并将其广播到数字室外屏幕上。然后,人们看着天使似乎从天上坠落,降落在他们身边的灰尘中,然后与他们愉快地调情。联合利华的这项活动将实时现场动作与《猞猁天使》的绿屏工作室镜头相结合。互动是视觉混合现场使用定制软件与现有网站技术的复杂集成。网站上的定制地板媒体 -- 英国最高的两个网站 -- 创造了一个锚点,数字天使似乎可以与真实的人互动。一部短片是根据经验制作的,并发布在社交媒体上,在三周内获得了超过 330 的在线浏览量。
Angel Ambush
案例简介:Description of Ambient execution: members of the public stood on a ‘hot’ spot on the ground where a camera captured the action and broadcast it on to the digital outdoor screen. People then watched as angels appeared to plummet from the sky landing next to them in a cloud of dust before flirting with them adoringly. this Unilever campaign blended live real-time action with green screen studio footage of the Lynx angels. The interactions were vision mixed live using a complex integration of bespoke software with existing site technology. Bespoke floor media at the sites - two of the highest footfall sites in the UK - created an anchor point where the digital angels could seemingly interact with real people. A short film was created out of the experience and posted on social media, which has achieved over 330k online views in three weeks.
天使伏击
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Angel Ambush
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