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解压自己
案例简介：MediaSpend 电影中的曲目是由一位开普敦作曲家创作、制作和录制的。以这部电影的剧本为基础，他和他的团队为我们的竞选活动中的目标青年创作了一条现代的相关曲目。一些歌词包括: “早上天黑时，当我开始流畅时，就在游戏中，这样我的祈祷就可以继续了。世界阻碍了我，但我的背太强壮了，不久我就会像阿姆斯特朗一样大步前进。没有保持冷静的噱头，我已经等这个时刻太久了。我没有伤害地穿过了阴影谷，当我达到顶峰时，我会说，游戏继续。"从本质上讲，当地主持人的歌词和曲目传达了这部电影的鼓舞人心的信息，并在竞选成功中发挥了重要作用。 EntrySummary 在肯尼亚，大多数千禧一代都梦想逃离激烈的竞争，追逐自己的梦想，而不是公司中层经理的梦想。这个国家几乎每个人都有所谓的 “兼职”; 他们用来补充收入的 5-9 激情或辅助项目，或者更好的是, 目标是在下班后离开地面，直到业务足够好，能够自我维持。这部电影向旁观者致敬，并激励肯尼亚的年轻人深入挖掘，努力实现他们的梦想，他们的现实。 简要解释 这部电影针对东非千禧一代推出了一款新的颠覆性银行产品。这部电影描绘了 7 个千禧一代的生活，他们在黑暗的夜晚，正在努力完成他们的激情项目; 一个篮球运动员，一个面包师，一个在他的拉力赛车上工作的机械师, 一个造船工人，一个城市农民在她的屋顶花园,一名时装设计师和一名计算机技术人员编码一只机器人手。这部电影描绘了他们工作中的激情、牺牲和汗水。随着一天的休息，我们看到角色的转变，因为他们回到了日常工作的平凡，我们可以看到能量和黑暗享受是如何从他们的生活中消失的。我们意识到他们是如何工作的，但真正的生活，5-9。我们创作、创作和录制的配乐支持使用面向市场的激励歌词的视觉效果。
解压自己
案例简介：MediaSpend The track in the film was written, produced and recorded by a Cape Town composer. Using the film's script as a foundation, he and his team wrote a modern, relevant track for the targeted youth in our campaign. Some of the lyrics include: "Dark in the morning when I’m getting my flow on, head in the game so my prayers can go on. World hold me back but my back is too strong, before long I’ll be taking strides like Armstrong. No gimmick to stay calm, I’ve been waiting for this moment for too long. I’ve walked through the valley of shadow with no harm, when I’ve reached my peak I’ll be like, game on." Essentially the lyrics and delivery of the track from a local emcee drive home the inspirational message of the film and played a fundamental role in the success of the campaign. EntrySummary In Kenya, most millennials have dreams of escaping the rat race and chasing their own dreams, not the dream of a corporate middle manager. Almost every single person in the country has what is called a 'side-hustle'; a 5-9 passion or side project that they use to supplement their income or, even better, aim to get off the ground after hours until the business is good enough that it can sustain itself. This film pays homage to the side-hustlers and motivates the youth of Kenya to dig deep and push to make their dreams, their reality. BriefExplanation The film launches a new disruptor banking product aimed at East African millennials. The film depicts the lives of 7 millennials who, in the darkness of night, are working hard at their passion projects; a basketball player, a baker, a mechanic working on his rally car, a boat builder, an urban farmer attending to her rooftop garden, a fashion designer and a computer tech coding a robotic hand. The film depicts the passion, sacrifice and sweat going into their work. As the day breaks, we watch the transformation of the characters as they return to the mundanity of their day jobs and we can see how the energy and dark enjoyment is removed from their life. We realise how they work 9-5 but are truly living, 5-9. The soundtrack, which we wrote, composed and recorded, supports the visuals using motivational lyrics targeted at the market.
Unbank Yourself
案例简介：MediaSpend 电影中的曲目是由一位开普敦作曲家创作、制作和录制的。以这部电影的剧本为基础，他和他的团队为我们的竞选活动中的目标青年创作了一条现代的相关曲目。一些歌词包括: “早上天黑时，当我开始流畅时，就在游戏中，这样我的祈祷就可以继续了。世界阻碍了我，但我的背太强壮了，不久我就会像阿姆斯特朗一样大步前进。没有保持冷静的噱头，我已经等这个时刻太久了。我没有伤害地穿过了阴影谷，当我达到顶峰时，我会说，游戏继续。"从本质上讲，当地主持人的歌词和曲目传达了这部电影的鼓舞人心的信息，并在竞选成功中发挥了重要作用。 EntrySummary 在肯尼亚，大多数千禧一代都梦想逃离激烈的竞争，追逐自己的梦想，而不是公司中层经理的梦想。这个国家几乎每个人都有所谓的 “兼职”; 他们用来补充收入的 5-9 激情或辅助项目，或者更好的是, 目标是在下班后离开地面，直到业务足够好，能够自我维持。这部电影向旁观者致敬，并激励肯尼亚的年轻人深入挖掘，努力实现他们的梦想，他们的现实。 简要解释 这部电影针对东非千禧一代推出了一款新的颠覆性银行产品。这部电影描绘了 7 个千禧一代的生活，他们在黑暗的夜晚，正在努力完成他们的激情项目; 一个篮球运动员，一个面包师，一个在他的拉力赛车上工作的机械师, 一个造船工人，一个城市农民在她的屋顶花园,一名时装设计师和一名计算机技术人员编码一只机器人手。这部电影描绘了他们工作中的激情、牺牲和汗水。随着一天的休息，我们看到角色的转变，因为他们回到了日常工作的平凡，我们可以看到能量和黑暗享受是如何从他们的生活中消失的。我们意识到他们是如何工作的，但真正的生活，5-9。我们创作、创作和录制的配乐支持使用面向市场的激励歌词的视觉效果。
Unbank Yourself
案例简介：MediaSpend The track in the film was written, produced and recorded by a Cape Town composer. Using the film's script as a foundation, he and his team wrote a modern, relevant track for the targeted youth in our campaign. Some of the lyrics include: "Dark in the morning when I’m getting my flow on, head in the game so my prayers can go on. World hold me back but my back is too strong, before long I’ll be taking strides like Armstrong. No gimmick to stay calm, I’ve been waiting for this moment for too long. I’ve walked through the valley of shadow with no harm, when I’ve reached my peak I’ll be like, game on." Essentially the lyrics and delivery of the track from a local emcee drive home the inspirational message of the film and played a fundamental role in the success of the campaign. EntrySummary In Kenya, most millennials have dreams of escaping the rat race and chasing their own dreams, not the dream of a corporate middle manager. Almost every single person in the country has what is called a 'side-hustle'; a 5-9 passion or side project that they use to supplement their income or, even better, aim to get off the ground after hours until the business is good enough that it can sustain itself. This film pays homage to the side-hustlers and motivates the youth of Kenya to dig deep and push to make their dreams, their reality. BriefExplanation The film launches a new disruptor banking product aimed at East African millennials. The film depicts the lives of 7 millennials who, in the darkness of night, are working hard at their passion projects; a basketball player, a baker, a mechanic working on his rally car, a boat builder, an urban farmer attending to her rooftop garden, a fashion designer and a computer tech coding a robotic hand. The film depicts the passion, sacrifice and sweat going into their work. As the day breaks, we watch the transformation of the characters as they return to the mundanity of their day jobs and we can see how the energy and dark enjoyment is removed from their life. We realise how they work 9-5 but are truly living, 5-9. The soundtrack, which we wrote, composed and recorded, supports the visuals using motivational lyrics targeted at the market.
解压自己
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Unbank Yourself
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基本信息
- 广告品牌： Commercial Bank of Africa
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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