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+ Met 项目
案例简介：实施 我们决定与专家室内设计师合作，而不是头盔设计背景。包括谷泽内部技术人员在内的一个团队通过讨论交换了想法，并在设计和安全法规方面取得了高质量的成绩。产品材料是根据耐用性和加工性的优势精心选择的。我们的目标是达到严格的安全标准，同时开发一种时尚的高质量设计产品，不在 DIY 家庭中心销售，而是在家居商店和各种商店销售。 活动描述 “+ MET 项目”-救生室内配件。双重用途的安全头盔产品以及设计驱动的家居用品，人们希望保留在他们的生活空间。花盆是一种可以兼作安全帽的花盆。灯是一种侧灯，也用作头盔和手电筒。其无与伦比的高质量设计吸引了人们对头盔的兴趣。 结果 消息传遍全国。最有影响力的晚间新闻节目之一 “世界商业卫星” 的电视报道引发了 100 多家媒体的报道和社交网络上的大对话。它也出现在室内设计杂志和创新媒体中，这是从未出现过安全设备的新型渠道。总的公关效应相当于超过 2亿日元。不仅强化了安全帽的重要性，而且这个项目还发展了 Tanizawa 品牌的全国性意识。这家领先的头盔制造商现在计划用新的变体来扩展生产线，这些变体可以整合到家庭和办公室中。 执行 一种时尚的家居用品，乍看之下没有人会认为它是安全帽。我们对其高质量的设计非常满意。通过我们的虚拟地震事件，我们收集了许多声音，欣赏了吸引人的设计以及它如何轻松地转化为可穿戴安全设备的可用性。我们现在正在努力改进重量更轻的型号和更容易的附件，并计划用新的变体扩展生产线，包括纸巾盒盖和桌钟。 概要 日本有很多地震，拥有安全帽可以成为生与死的区别。然而，即使在东北大地震之后，也只有少数家庭拥有头盔并让它们方便，因为它们体积太大，无法融入生活空间。日本政府建议准备包括头盔在内的家庭和办公室应急包，但人们倾向于将它们存放在难以到达的地方, 就像在车里，或者在储藏室或橱柜的后面。头盔制造市场的领导者谷泽，让他们的员工在受灾地区做志愿者，当意识到头盔可以拯救更多生命时，他们感到绝望。他们觉得解决这个问题是他们的责任，并联系了日本的沃尔特 · 汤普森，想出一个策略，让安全帽成为家庭的必备配件。
+ Met 项目
案例简介：Implementation We decided to work with an expert interior designer, not from a helmet design background. A team including Tanizawa in-house technicians exchanged ideas through discussions and achieved high quality in both design and safety regulation. Product materials were carefully selected based on superiority in durability and processability. Our goal was to meet the strict safety standard and at the same time, to develop a stylish high-quality design item to be sold not in DIY home centers but in home furnishing stores and variety shops. Campaign Description “+ MET PROJECT” - Life saving interior accessory. Double-purposed products of safety helmets as well as design-driven home items that people would want to keep in their living spaces. POT is a flowerpot that doubles up as a safety helmet. LAMP is a side-lamp which serves also as a helmet and flashlight. Its uncompromised high quality design attracts people’s interest in helmets. Outcome The news traveled nationwide. TV report in “World Business Satellite”, one of the most influential evening news shows, triggered more than 100 media coverage and a big conversation on social network. It was also featured in interior design magazines and innovation media which were new types of channels that never featured safety equipment. The total PR effect was equivalent to over 200 million Japanese Yen. Not only reinforced the importance of safety helmets, but this project developed nationwide awareness of Tanizawa brand. This leading helmet manufacturer now plans to extend the line with new variations that can be incorporated into the home and office. Execution A stylish home item that no one will think of as a safety helmet at first glance. We are very satisfied with its high quality design. Through our virtual earthquake events, we collected many voices appreciating the attractive design as well as the usability how it can be handily transformed into a wearable safety equipment. We are now working on improvements for lighter weight models and easier attachment, and also planning to extend the line with new variations including tissue box covers and table clock. Synopsis Japan has a lot of earthquakes and having a safety helmet can become the difference between life and death. However, even after the Great Tohoku earthquake, only few households own helmets and keep them handy, because they are too bulky to be incorporated in living spaces. The Japanese government recommends to prepare home and office emergency kits that include helmets, but people tend to store them away in hard-to-reach places, like in the car or in the back of storage or cabinet. Tanizawa, the market leader in helmet manufacturing, had their staff volunteer at the disaster stricken areas to feel despair when realized how helmets could have saved more lives. They felt it was their duty to resolve this problem and reached out to J. Walter Thompson Japan to come up with a strategy to make safety helmets a must-have accessory for the home.
+ Met Project
案例简介：实施 我们决定与专家室内设计师合作，而不是头盔设计背景。包括谷泽内部技术人员在内的一个团队通过讨论交换了想法，并在设计和安全法规方面取得了高质量的成绩。产品材料是根据耐用性和加工性的优势精心选择的。我们的目标是达到严格的安全标准，同时开发一种时尚的高质量设计产品，不在 DIY 家庭中心销售，而是在家居商店和各种商店销售。 活动描述 “+ MET 项目”-救生室内配件。双重用途的安全头盔产品以及设计驱动的家居用品，人们希望保留在他们的生活空间。花盆是一种可以兼作安全帽的花盆。灯是一种侧灯，也用作头盔和手电筒。其无与伦比的高质量设计吸引了人们对头盔的兴趣。 结果 消息传遍全国。最有影响力的晚间新闻节目之一 “世界商业卫星” 的电视报道引发了 100 多家媒体的报道和社交网络上的大对话。它也出现在室内设计杂志和创新媒体中，这是从未出现过安全设备的新型渠道。总的公关效应相当于超过 2亿日元。不仅强化了安全帽的重要性，而且这个项目还发展了 Tanizawa 品牌的全国性意识。这家领先的头盔制造商现在计划用新的变体来扩展生产线，这些变体可以整合到家庭和办公室中。 执行 一种时尚的家居用品，乍看之下没有人会认为它是安全帽。我们对其高质量的设计非常满意。通过我们的虚拟地震事件，我们收集了许多声音，欣赏了吸引人的设计以及它如何轻松地转化为可穿戴安全设备的可用性。我们现在正在努力改进重量更轻的型号和更容易的附件，并计划用新的变体扩展生产线，包括纸巾盒盖和桌钟。 概要 日本有很多地震，拥有安全帽可以成为生与死的区别。然而，即使在东北大地震之后，也只有少数家庭拥有头盔并让它们方便，因为它们体积太大，无法融入生活空间。日本政府建议准备包括头盔在内的家庭和办公室应急包，但人们倾向于将它们存放在难以到达的地方, 就像在车里，或者在储藏室或橱柜的后面。头盔制造市场的领导者谷泽，让他们的员工在受灾地区做志愿者，当意识到头盔可以拯救更多生命时，他们感到绝望。他们觉得解决这个问题是他们的责任，并联系了日本的沃尔特 · 汤普森，想出一个策略，让安全帽成为家庭的必备配件。
+ Met Project
案例简介：Implementation We decided to work with an expert interior designer, not from a helmet design background. A team including Tanizawa in-house technicians exchanged ideas through discussions and achieved high quality in both design and safety regulation. Product materials were carefully selected based on superiority in durability and processability. Our goal was to meet the strict safety standard and at the same time, to develop a stylish high-quality design item to be sold not in DIY home centers but in home furnishing stores and variety shops. Campaign Description “+ MET PROJECT” - Life saving interior accessory. Double-purposed products of safety helmets as well as design-driven home items that people would want to keep in their living spaces. POT is a flowerpot that doubles up as a safety helmet. LAMP is a side-lamp which serves also as a helmet and flashlight. Its uncompromised high quality design attracts people’s interest in helmets. Outcome The news traveled nationwide. TV report in “World Business Satellite”, one of the most influential evening news shows, triggered more than 100 media coverage and a big conversation on social network. It was also featured in interior design magazines and innovation media which were new types of channels that never featured safety equipment. The total PR effect was equivalent to over 200 million Japanese Yen. Not only reinforced the importance of safety helmets, but this project developed nationwide awareness of Tanizawa brand. This leading helmet manufacturer now plans to extend the line with new variations that can be incorporated into the home and office. Execution A stylish home item that no one will think of as a safety helmet at first glance. We are very satisfied with its high quality design. Through our virtual earthquake events, we collected many voices appreciating the attractive design as well as the usability how it can be handily transformed into a wearable safety equipment. We are now working on improvements for lighter weight models and easier attachment, and also planning to extend the line with new variations including tissue box covers and table clock. Synopsis Japan has a lot of earthquakes and having a safety helmet can become the difference between life and death. However, even after the Great Tohoku earthquake, only few households own helmets and keep them handy, because they are too bulky to be incorporated in living spaces. The Japanese government recommends to prepare home and office emergency kits that include helmets, but people tend to store them away in hard-to-reach places, like in the car or in the back of storage or cabinet. Tanizawa, the market leader in helmet manufacturing, had their staff volunteer at the disaster stricken areas to feel despair when realized how helmets could have saved more lives. They felt it was their duty to resolve this problem and reached out to J. Walter Thompson Japan to come up with a strategy to make safety helmets a must-have accessory for the home.
+ Met 项目
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+ Met Project
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基本信息
- 广告战役： #Tanizawa Seisakusho-设计与品牌-ad42#
- 广告品牌： Tanizawa Seisakusho
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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