South Western Railway has launched a major new brand campaign created by Engine as it tells customers to 'seize the day trip'.Engine’s fully integrated campaign runs for two months and is delivered across print, digital, out-of-home advertising, consumer PR, social media, TV and radio. The campaign is flighted in two phases. The first phase — launching the new brand identity, brand ambition, and objectives for the franchise over the next few years — kicked off on 4 September. The second phase, which went live on 22 September, encourages leisure travellers to ‘seize the day trip’ by taking a South Western Railway train to one of the hundreds of destinations along the network.The work was produced by Engine agencies WCRS, Mischief, MHP, NuFu and Fuel and runs with the line 'The journey starts here'.CreditsEngine (WCRS, Mischief, MHP, NuFu, Fuel)Billy Faithful - executive creative directorJoe Miller - creative directorJohn Osborne, Liam Biesty, Greg Jones - creativesPaul Millar, Sally Miller - agency producersRob Carter, Rosa Stanley, Marianne Roberts, Victoria Mackenzie, Indiana Coles - account handlingMatt Willifer, Liz Baines, Adele Aitchison, Gemma Moroney - planningAlex Talikowski, Patrick Gibson - agency designersDino Burbidge - director of technologyMEC Manchester - media agencyHLA - production companySimon Ratigan - directorArnel DeSerra - photographerTim Daukes - producerBig Buoy - editor750mph TV - sound designBig Buoy - post productionStrings and Tins - radio sound2k - exposure