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啤酒经济
案例简介：描述活动/条目: 这场综合运动源于一个不争的事实: 啤酒在澳大利亚经常被用作货币。当世界经济崩溃时，啤酒经济繁荣起来。所以我们让 Tooheys New 成为啤酒经济的官方货币。 给出一些关于这个活动/条目在客户和消费者方面有多成功的想法: 第一个月卖出了惊人的 1100万升，市场份额增加了 2210万美元。这是多年来最大的增长。最重要的是，啤酒经济正在蓬勃发展。 描述活动/条目是如何在每个渠道中按照实施顺序启动和执行的。 1。我们通过电视、广播和网络发布了第一份啤酒经济价格指南。2。然后，我们使用了 “接受这里” 的贴纸在一个只用于支付形式的空间做广告。3。我们创建了一个在线啤酒计算器，所以小伙子们要收费。4。我们为全国的酒吧创建了 “iou coasts”，以保持彼此的诚实。5.我们制作了模板海报，帮助人们赚取自己的啤酒。6。我们建立了现实生活中的设施，绘制啤酒经济支出图表，将调查结果发布为全国印刷处决。啤酒厂将注入一个全国性的刺激计划。在整个 2010 中，一个团队将在全国各地的社区伸出援手。所有工人都将得到啤酒报酬。
啤酒经济
案例简介：Describe the campaign/entry: This integrated campaign spawned from an indisputable truth: beer is constantly used as a currency in Australia. When the world economy crapped itself, The Beer Economy boomed. So we made Tooheys New the Official Currency of The Beer Economy. Give some idea of how successful this campaign/entry was with both client and consumer: A phenomenal 11 million litres sold and an increase in market share worth $22.1 million (AUD) in the first month. The biggest increase in years. And best of all, The Beer Economy is booming. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. 1. We launched the first ever Beer Economy price guide via TV, radio and web. 2. We then used out 'Accepted Here' sticker to advertise in a space only ever used for forms of payment. 3. We created an online beer calculator, so blokes new what to charge. 4. We created 'IOU coasters' for pubs nationwide, to keep each other honest. 5. We created template posters, to help people earn their own beer. 6. We built real-life installations to graph Beer Economy spending, publishing the findings as nationwide print executions. 6. The brewery will inject a nationwide stimulus package. Throughout 2010, a team will travel the country lending a hand in communities. All workers will be paid in beer.
Beer Economy
案例简介：描述活动/条目: 这场综合运动源于一个不争的事实: 啤酒在澳大利亚经常被用作货币。当世界经济崩溃时，啤酒经济繁荣起来。所以我们让 Tooheys New 成为啤酒经济的官方货币。 给出一些关于这个活动/条目在客户和消费者方面有多成功的想法: 第一个月卖出了惊人的 1100万升，市场份额增加了 2210万美元。这是多年来最大的增长。最重要的是，啤酒经济正在蓬勃发展。 描述活动/条目是如何在每个渠道中按照实施顺序启动和执行的。 1。我们通过电视、广播和网络发布了第一份啤酒经济价格指南。2。然后，我们使用了 “接受这里” 的贴纸在一个只用于支付形式的空间做广告。3。我们创建了一个在线啤酒计算器，所以小伙子们要收费。4。我们为全国的酒吧创建了 “iou coasts”，以保持彼此的诚实。5.我们制作了模板海报，帮助人们赚取自己的啤酒。6。我们建立了现实生活中的设施，绘制啤酒经济支出图表，将调查结果发布为全国印刷处决。啤酒厂将注入一个全国性的刺激计划。在整个 2010 中，一个团队将在全国各地的社区伸出援手。所有工人都将得到啤酒报酬。
Beer Economy
案例简介：Describe the campaign/entry: This integrated campaign spawned from an indisputable truth: beer is constantly used as a currency in Australia. When the world economy crapped itself, The Beer Economy boomed. So we made Tooheys New the Official Currency of The Beer Economy. Give some idea of how successful this campaign/entry was with both client and consumer: A phenomenal 11 million litres sold and an increase in market share worth $22.1 million (AUD) in the first month. The biggest increase in years. And best of all, The Beer Economy is booming. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. 1. We launched the first ever Beer Economy price guide via TV, radio and web. 2. We then used out 'Accepted Here' sticker to advertise in a space only ever used for forms of payment. 3. We created an online beer calculator, so blokes new what to charge. 4. We created 'IOU coasters' for pubs nationwide, to keep each other honest. 5. We created template posters, to help people earn their own beer. 6. We built real-life installations to graph Beer Economy spending, publishing the findings as nationwide print executions. 6. The brewery will inject a nationwide stimulus package. Throughout 2010, a team will travel the country lending a hand in communities. All workers will be paid in beer.
啤酒经济
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Beer Economy
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