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新电影: 摇篮曲
案例简介：
新电影: 摇篮曲
案例简介：
Cinema Nouveau: Lullaby
案例简介：
Cinema Nouveau: Lullaby
案例简介：
新电影: 摇篮曲
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Cinema Nouveau: Lullaby
暂无简介
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Background: Cinema Nouveau offers a diverse range of local and foreign films that are out of the ordinary, thereby offering the viewer an engaging, entertaining and smart alternative your typical Hollywood blockbuster. Insight: Many modern movies follow a set formula and, be it horror, suspense or drama, they are horribly predictable and fail to entertain and excite. Creative Execution: Based on this insight we created an analogy between a movie script and a lullaby. Using typical, predictable plots, and setting them to well-known lullabies, we make the point that traditional movies often put the audience to sleep. The campaign juxtaposes Cinema Nouveau as a ‘fresh' alternative and each spot includes a strong call-to-action suggesting an upcoming screenplay.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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