营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>
    Honorary Islander短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    名誉岛民

    案例简介:挑战是通过全球公共关系在夏季高峰期之外增加冰岛的旅游业,这激励了 “开明的游客” 在冬季访问冰岛并谈论他们的经历。冰岛的冬季游客被视为 “荣誉岛民”,而不仅仅是游客。作为荣誉岛民,他们可以获得特殊的经历,提供对冰岛生活的个人见解,因为岛民开放了他们的家园并邀请他们进来。这是冰岛历史上最成功的冬天,这场运动在 57 个国家和 18 亿个全球印象中传播了这一消息,收入增加了 3.4 亿英镑。

    名誉岛民

    案例简介:The challenge was to grow tourism in Iceland outside peak summer months through global PR that inspired ‘enlightened tourists’ to visit Iceland during winter and talk about their experiences. Winter visitors to Iceland were treated as ‘honorary islanders’ not just tourists. As honorary islanders they had access to special experiences offering a personal insight into the life of Iceland, as islanders opened their homes and invited them in. It was the most successful winter in Iceland's history, with the campaign making the news in 57 countries and 1.18bn global impressions, and increasing revenue by £34million.

    Honorary Islander

    案例简介:挑战是通过全球公共关系在夏季高峰期之外增加冰岛的旅游业,这激励了 “开明的游客” 在冬季访问冰岛并谈论他们的经历。冰岛的冬季游客被视为 “荣誉岛民”,而不仅仅是游客。作为荣誉岛民,他们可以获得特殊的经历,提供对冰岛生活的个人见解,因为岛民开放了他们的家园并邀请他们进来。这是冰岛历史上最成功的冬天,这场运动在 57 个国家和 18 亿个全球印象中传播了这一消息,收入增加了 3.4 亿英镑。

    Honorary Islander

    案例简介:The challenge was to grow tourism in Iceland outside peak summer months through global PR that inspired ‘enlightened tourists’ to visit Iceland during winter and talk about their experiences. Winter visitors to Iceland were treated as ‘honorary islanders’ not just tourists. As honorary islanders they had access to special experiences offering a personal insight into the life of Iceland, as islanders opened their homes and invited them in. It was the most successful winter in Iceland's history, with the campaign making the news in 57 countries and 1.18bn global impressions, and increasing revenue by £34million.

    名誉岛民

    暂无简介

    Honorary Islander

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入