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吃你的蔬菜
案例简介:目标: 保持品牌的最高意识,增加消费。创意解决方案: 为 Slim Jim 推出一项新的活动,该活动建立在之前广告的成功基础上,但更直接地关注产品和饮食体验。为此,创建了一个苗条的吉姆角色,以体现该品牌的叛逆和不敬的个性。
吃你的蔬菜
案例简介:Objective: Maintain top-of-mind awarness of the brand and increase consumption.Creative Solution: Introduce a new campaign for Slim Jim that builds on the success of the previous advertising, but focuses more directly on the product and eating experience. To that end, a Slim Jim character was created to exemplify the brand's rebellious and irreverent personality.
Eat Your Veggies
案例简介:目标: 保持品牌的最高意识,增加消费。创意解决方案: 为 Slim Jim 推出一项新的活动,该活动建立在之前广告的成功基础上,但更直接地关注产品和饮食体验。为此,创建了一个苗条的吉姆角色,以体现该品牌的叛逆和不敬的个性。
Eat Your Veggies
案例简介:Objective: Maintain top-of-mind awarness of the brand and increase consumption.Creative Solution: Introduce a new campaign for Slim Jim that builds on the success of the previous advertising, but focuses more directly on the product and eating experience. To that end, a Slim Jim character was created to exemplify the brand's rebellious and irreverent personality.
吃你的蔬菜
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Eat Your Veggies
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基本信息
- 广告战役: #Eat Your Veggies#
- 广告品牌: Slim Jim
- 发布日期: 1999-12-01
- 行业领域: 饮食/特产
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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