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完美主义者
案例简介：毫无疑问，可口可乐经典是一种成功的标志性饮料，许多人认为这是一种 “完美” 的产品。我们在这个地方的目标是讲述一个真实而永恒的物质故事，以便使 “完美” 的概念人性化。 第一步是找到一个真正的人，他在他们的工艺中完全体现了 “完美” 的真正精神。幸运的是，这对我们来说很容易。主要的主题，乔治 · 劳伦斯，是现场的创作者/导演之一，乔伊 · L 的父亲。乔伊知道没有比负责把他培养成如此注重细节的人更好的人来描绘这个真实的信息。知道外面有像我们这样对他们的工艺非常热情的人总是一个很大的解脱。 这件作品在我们心中占有非常特殊的位置，因为它进一步灌输了我们已经相信的东西: 如果你做了真正让你快乐的事情，并尽你所能做最好的工作, 那么成功和幸福是不可避免的。
完美主义者
案例简介：There is no question that Coca-Cola Classic is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of "perfection." The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It's always a great relief to know that there are people out there just like us who are very passionate about their craft. This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable.
The Perfectionist
案例简介：毫无疑问，可口可乐经典是一种成功的标志性饮料，许多人认为这是一种 “完美” 的产品。我们在这个地方的目标是讲述一个真实而永恒的物质故事，以便使 “完美” 的概念人性化。 第一步是找到一个真正的人，他在他们的工艺中完全体现了 “完美” 的真正精神。幸运的是，这对我们来说很容易。主要的主题，乔治 · 劳伦斯，是现场的创作者/导演之一，乔伊 · L 的父亲。乔伊知道没有比负责把他培养成如此注重细节的人更好的人来描绘这个真实的信息。知道外面有像我们这样对他们的工艺非常热情的人总是一个很大的解脱。 这件作品在我们心中占有非常特殊的位置，因为它进一步灌输了我们已经相信的东西: 如果你做了真正让你快乐的事情，并尽你所能做最好的工作, 那么成功和幸福是不可避免的。
The Perfectionist
案例简介：There is no question that Coca-Cola Classic is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of "perfection." The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It's always a great relief to know that there are people out there just like us who are very passionate about their craft. This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable.
完美主义者
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The Perfectionist
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"The Perfectionist" - George Lawrence for Coca-Cola Classic
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