To inspire families to use energy more sustainably, Powershop – Australia’s greenest power company – has launched a kids book with a difference. The interactive story responds to energy consumption via smart meter data. The more sustainable a household’s energy usage is, the better the story becomes.Conceived and developed by whiteGREY, the book asks kids and parents to help a character called Goldie (a climate vulnerable Green and Golden Bell Frog) prepare for her Pond Party. By helping Goldie invite her friends, catch party food, decorate, and make party music, they learn about the impact of climate on species and ecosystems, and receive valuable tips on home energy usage.When they return to the story the next day, the book uses their household’s smart meter data to determine whether or not they have been more sustainable with their energy usage. If they’ve improved, so too does the book’s scenes and outcome. If not, the book becomes a bit less fun.CreditsClientThe Powershop Team.Agency - whiteGREYSenior Digital Producer – Neville GotlaDigital Producer – Mylene CzornyLead Front-end Developer – Luke OlyslagersLead Back-end Developer – Nick ThomsonFront-end Developer – Frantanius SinulinggaBack-end Developer – Blasius CosaUX – Gardenia GonzalesDesigner – Gemma LodiCreative team – Ben Mann & Nic MolyneuxHead of Strategy – Nathan RogersGroup Account Director – Alice TschuchniggSenior Account Director – Kate DonnellyCEO – Lee SimpsonNational Managing Director – Katie FirthNational Head of Technology – Juan GarciaECD’s – Joe Hill & Garret FitzgeraldProduction & MediaSound – Bang Bang StudiosIllustration – All illustrations by Mel Matthews, represented by the Jacky Winter Group.Media – Media 33