Cobblestone Riders|海报/平面|广告营销案例【ADGuider广告指南】

鹅卵石骑手

案例简介：执行动态形状为高速下坡提供了完美的脚定位。传统的葡萄牙软木 -- 在吸收所有振动的同时 -- 增加了表面的抓地力，给整个身体一种轻盈的感觉。这一切都与董事会的核心一致: 中央车轮，被设计成铁路轨道的完美对应。100% 由尼龙制成: 减少摩擦和坚实的滑动。本来是一次性的产品，现在可以通过 cobblestoneriders.com 的在线预购购买实施描述工艺研究: 一个可以安装有轨电车的木板的想法被交给了来自 biobards 的滑冰运动员和工程师里卡多 · 马克。在研究了 6 个月的材料后，他决定使用软木，一种在葡萄牙很便宜的吸收材料 (我们是世界上最大的软木出口商)。材料: 顶部由葡萄牙软木和松树制成。底部用桦木制作。铝背卡车。铸铁前卡车。中央轮子 100% 由尼龙制成。生产: 由生物机器人创始人里卡多 · 马克在葡萄牙波尔图的工厂生产和塑造。活动描述描述创造性的想法鹅卵石骑手项目将葡萄牙鹅卵石街道，纵横交错的电车轨道，变成了一种新的滑冰方式的完美场所。所有这一切都归功于一个专门设计的滑板。概要情况: 燃料电视是一个动作体育电视频道，在 70 个国家，包括葡萄牙。溜冰者是我们目标观众的很大一部分。在一个街道是任何溜冰者的噩梦的国家，我们如何与滑板社区接触？简介: 在葡萄牙滑板爱好者和滑板爱好者中推广燃料电视的滑板内容。目标:-与葡萄牙滑板社区产生更多的参与和互动。 -创建相关品牌内容。-在滑板爱好者中推广燃油电视品牌。结果燃料电视社交媒体有史以来最受关注和分享的视频在第1 weekNow 只在鹅卵石蜘蛛上预购。昏迷单个项目，涉及 70 个不同国家的 1800万多个家庭。这一切都是从有限的一系列板 (5 个单元) 开始的，以在线视频和特技宣传燃料电视葡萄牙。经过多次请求，在第一周又生产和销售了 30 台，RRP 为 200 €。我们现在只接受通过 pre 的预订单

鹅卵石骑手

案例简介：Execution The dynamic shape offers perfect foot positioning for a high-speed downhill. The traditional Portuguese cork - while absorving all vibrations - increases the surface’s grip and gives a sense of lightness to the whole body. And it all aligns with the heart of the board: the central wheel, designed to be the perfect counterpart of a railway track. 100% made of nylon: for less friction and a solid slide.What was meant to be a one-off creation is now available for buying via online pre-orders at cobblestoneriders.com Implementation Describe the processResearch: The idea of a board that could fit the tram rails was given to the skater and engineer Ricardo Marques, from Bioboards. After 6 months researching materials he decided to use cork, an absorbing material that happens to be cheap in Portugal (we are the greatest exporters of cork in the world). Materials: Top part made of Portuguese cork and pine. Bottom part produced with birch wood. Back trucks in aluminum. Front truck in cast iron. Central wheel 100% made of nylon. Production: Produced and shaped by Bioboards founder Ricardo Marques in his factory at Oporto, Portugal. CampaignDescription Describe the creative ideaThe Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specifically designed to skate the unskateable. Synopsis Situation:Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. How do we engage with the skateboarding community in a country where the streets are the nightmare of any skater?Brief:Promote Fuel TV’s skate content among Portuguese skaters & skateboarding fans.Objectives: - Generate more engagement and interactions with the Portuguese skateboarding community.- Create relevant branded content. - Promote FUEL TV brand among skateboarding fans. Outcome Most watched and shared video in the history of fuel tv’s social mediaStock sold out in the 1st weekNow only taking pre-orders at cobblestoneriders.comA single item that engaged over 18 million homes in 70 different countries.It all started with a limited series of boards (5 units) to promote Fuel TV Portugal in online videos and stunts. After many requests, 30 more units were produced and sold in the first week with an RRP of 200€. We are now only accepting pre-orders via www.cobblestoneriders.com