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    ESPN: Aaron Judge本垒打和ESPN Creative Works的All Rise

    案例简介:

    ESPN: Aaron Judge本垒打和ESPN Creative Works的All Rise

    案例简介:

    ESPN: Aaron Judge Home Run Trot and All Rise by ESPN Creative Works

    案例简介:

    ESPN: Aaron Judge Home Run Trot and All Rise by ESPN Creative Works

    案例简介:

    ESPN: Aaron Judge本垒打和ESPN Creative Works的All Rise

    暂无简介

    ESPN: Aaron Judge Home Run Trot and All Rise by ESPN Creative Works

    暂无简介

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    广告公司: ESPN Creative Works

    案例详情

    Just in time for opening day for Major League Baseball, ESPN has introduced its latest spots from the iconic ‘This is SportsCenter’ franchise, featuring a deadpan walk on by Aaron Judge of the Yankees.‘All Rise’ and ‘Home Run Trot’ feature New York Yankees All-Star outfielder, Rookie of the Year and Home Run Derby winner Judge, paying tribute to his authoritative name and legion of followers, as well as his home run prowess.‘Home Run Trot,’ which also stars ESPN anchors Elle Duncan and Scott Van Pelt, premiered in the late-night edition of SportsCenter with Scott Van Pelt. The two anchors are seen running on treadmills at the gym when Judge, in full pinstriped uniform, walks in, gets on another treadmill, and lightly jogs for a few seconds. He then stops, gets off, points to the sky with his bat and walks away, high-fiving a mascot on a treadmill on his way out. We see the digital display of Judge’s treadmill stating his brief workout: “Home Run Trot”.'All Rise' has Van Pelt saying how Judge takes his name a bit too literally. We then see a toupeed bailiff asking a meeting table full of people to rise as Judge walks in, placing his bat down on the table like a gavel.CreditsESPN:Carrie Brzezinski – VP, CreativeWorks Samira Zebian – Sr. Director, Marketing StrategyDavid Kraft – Director of CreativeWorks Production Courtney Budenholzer – Production Coordinator Jay Marrotte – Sr. Director of Creative Development Jamie Overkamp – Creative Director Kevin Sullivan – Senior Writer Curtis Friends – Director of Sports MarketingAmanda Marcotullio – Associate Manager of Sports MarketingChantre Camack – Director of Event Talent Sharee Stephens – Associate Director of Event Talent Azim Lateef – Coordinator of Event Talent Melanie Adelberg – Director of Project ManagementSummer Czajak – Assoc Director Project ManagementAmy Phillips – VP of Communications David Scott – Sr. Director of CommunicationsTomas Casabal – Creative Sr. Manager InternationalAndre Quadra – Sr. Director International MarketingHungry Man:Hank Perlman – DirectorCaleb Dewart – Executive ProducerJulie Hershan – ProducerMike Feldman – EditorMeredith Bergman – Head of Sales / East Coast

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