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案例简介：广告由奥美意大利 (Ogilvy Italia) 创造性地设计，并受到卡车运输社区的真实生活故事的启发，该广告表明，无论两个人之间发生什么，总会有爱和尊重的空间。费德里科 (Federico) 将人性和同理心与电影风格融为一体，利用公路旅行电影和独立的英国电影制作的图像在双重叙事之间营造出诗意。 广告跟随两个兄弟 (由同一位演员扮演) 在空旷的道路上驾驶卡车时反思他们的生活。两人在生活中都有完全不同的经历，他们遇到了分隔他们多年的岔路口。一个叙述反映了摔跤，纹身和餐车的世界。另一个，宁静的皮划艇，木工和更健康的饮食。相机在这两个生命之间翻转，然后回到今天，第二辆卡车停在第一个兄弟旁边-由他疏远的兄弟姐妹驾驶。他们互相注意，共同认识，并一起沿着这条路继续前进。意大利奥美为依维柯制作的电影广告，类别为: 汽车。
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案例简介：Creatively devised by Ogilvy Italia and inspired by real life stories from the trucking community, the advert shows that no matter what happens between two people, there is always room for love and respect. Blending humanity and empathy with a cinematic style, Federico utilises the imagery of road-trip movies and independent British filmmaking to create a sense of poetry between the dual narratives. The ad follows two brothers (played by the same actor) reflect on their lives as they drive their trucks along an empty road. Both have had entirely different experiences in life, having met a fork in the road that separated them for many years. One narrative reflects a world of wrestling, tattoos, and food trucks. The other, serene kayaking, woodworking, and more healthy eating. The camera flips between these two lives before returning to the present day, as a second truck pulls up next to the first brother – driven by his estranged sibling. They notice each other, share a knowing look, and continue along the road together. Film advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.
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案例简介：广告由奥美意大利 (Ogilvy Italia) 创造性地设计，并受到卡车运输社区的真实生活故事的启发，该广告表明，无论两个人之间发生什么，总会有爱和尊重的空间。费德里科 (Federico) 将人性和同理心与电影风格融为一体，利用公路旅行电影和独立的英国电影制作的图像在双重叙事之间营造出诗意。 广告跟随两个兄弟 (由同一位演员扮演) 在空旷的道路上驾驶卡车时反思他们的生活。两人在生活中都有完全不同的经历，他们遇到了分隔他们多年的岔路口。一个叙述反映了摔跤，纹身和餐车的世界。另一个，宁静的皮划艇，木工和更健康的饮食。相机在这两个生命之间翻转，然后回到今天，第二辆卡车停在第一个兄弟旁边-由他疏远的兄弟姐妹驾驶。他们互相注意，共同认识，并一起沿着这条路继续前进。意大利奥美为依维柯制作的电影广告，类别为: 汽车。
No Need to Choose
案例简介：Creatively devised by Ogilvy Italia and inspired by real life stories from the trucking community, the advert shows that no matter what happens between two people, there is always room for love and respect. Blending humanity and empathy with a cinematic style, Federico utilises the imagery of road-trip movies and independent British filmmaking to create a sense of poetry between the dual narratives. The ad follows two brothers (played by the same actor) reflect on their lives as they drive their trucks along an empty road. Both have had entirely different experiences in life, having met a fork in the road that separated them for many years. One narrative reflects a world of wrestling, tattoos, and food trucks. The other, serene kayaking, woodworking, and more healthy eating. The camera flips between these two lives before returning to the present day, as a second truck pulls up next to the first brother – driven by his estranged sibling. They notice each other, share a knowing look, and continue along the road together. Film advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.
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