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    Lonely Not Alone: Outfit of the Day

    案例简介:

    Lonely Not Alone: Outfit of the Day

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    Lonely Not Alone: Outfit of the Day

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    Lonely Not Alone - a campaign devised and produced by young people with the support of industry professionals - is now in its second year and launches on Wednesday 7 October.The campaign aims to beat the stigma of youth loneliness, after research from the Co-op Foundation finds that lockdown has made even more young people feel lonely. 7 in 10 young people are lonely at least occasionally but less than a quarter think society treats the problem seriously. Specialist co-production agency Effervescent collaborated with 57 young people to create this year’s campaign. A working group of 12-22 year olds collaborated over Zoom during lockdown to generate the overarching creative idea for the campaign, then talented young creatives were commissioned to produce a wide range of creative assets, including this stunning Outfit of the Day film.The campaign asks people to wear yellow socks and share their own Outfit of the Day in social media with the hashtag #OOTDYellowSocks to show lonely young people everywhere that they might be lonely, but they’re not alone.Credits2020 Campaign designed and developed byAlima Niang, 18; Claire Madzura, 16; Daniela Matsukova, 21; Elorm Fiavor, 16; Emilie TszChing Lo, 20; Hannah McGill, 19; Javaria Ifthikar, 17; Josie Moran, 20; Nicole Ablott, 17; Rasa Ladygaite, 20; Taylor Lomas, 14.Drawing on original 2019 Lonely Not Alone brand and campaign created byAbeer Abdul Aziz, 18; Claire Madzura, 16; Dani Knight, 21; Elorm Fiavor, 16; Finlay Myers, 13; Harry Foreman, 22; Rosie Symes, 23; Taylor Lomas, 14.WithFilmDirector: Samuel Perry Falvey, 23. Camera Assistant: Josh Styles, 30. Makeup: Lynn Borrowdale, 51, Vanessa Inman, 36. Editor: George Fogarty, 23. Colourist: Sam Viner, 22. Soundtrack vocals: Dot Etiamsi, 16. Models: Alima Niang, 18; Claire Madzura, 16; Elorm Fiavor, 16; Harry Foreman, 22; Josie Moran, 20.WallflowersDesigner + Illustrator: Michelle Gruppetta, 24. Animator: Violeta Fellay, 30. Models: Angel Valentine, 16; Robin Sneyd, 14. Camera: Samuel Perry Falvey, 23; Josh Styles, 30.ForestDirector: Matt James, 24. Models: Elijah Evans-Shields, 9; Francesca Devon Heward, 26.Bus StopDirector + Producer: Graham Michael Roberts, 22. Director of Photography: Marti Guiver, 22. First Assistant Camera: Ben Grady, 24. Gaffer: Terrence Wilkins, 31. Spark: Harrison Newman, 22. Grip: Andrey Kudryashov, 22. 1st Assistant Director: Philippa Howson, 23. Production Designer: Charlie Brookes, 22. Locations: Dave Roberts, 50. Tallen Roberts, 16. Models: Esme Michaela, 23; Kyan Ung, 16.BirdsPhotographer: Ruby Gilbert, 17. Model + Artist: Elowen Waters, 18. Animator + Illustrator: Jake McBride, 26.Outfit of the Day imagesAbeer Abdul Aziz, 18; Aiza, 18; Amelia Winkhof, 18; Bisma Arshad, 18; Daniela Matsukova, 21; Destiny, 16; Dionne Thompson, 22; Gabi, 19; Gloria Diondo, 17; Harry, 17; Jael, 2; Jessica Adams, 25; Joyce Diondo, 15; Rasa Ladygaite, 20; Seif BorhanEldin, 19; Seif Elmasry, 18.Lonely Arts Club Art worksAberiannah Lydia Margaret Doyley, 15; Daniela Matsukova, 21; Emilie TszChing Lo, 20; Frenzy, 29; Rasa Ladygaite, 20; Sam Mackulin, 23; Sunny Day, 28; XueFei Yang, 21.AndCo-op FoundationAndy Mortimer, 35; Hannah Charlton, 29.EffervescentDani Knight, 21; Eloise Malone, 42; Harry Foreman, 22; Perci Orasio, 21; Phil Innes, 50; Rich Halliday, 38; Salma Borhan, 22.Venn CreativeAndrew Hurtel Hymans, 45; Louise Hannaford, 24; Matthew Dixon, 34; Rachael, 33; Tom Bourne, 32; Zander Grinfeld, 40.

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