WWF France created a line of clothing and accessories made from the “fur” of imaginary animals, called Wonder World Fu.A new species of fur.The collection is actually on sale.This campaign and service prove that doing something good need not feel like a sacrifice, that we can awaken consciences with poetry and that we can find new and inspiring ways to address anxiety regarding environmental issues. 1\Wonder World Fur - Bamboseal 2\Wonder World Fur - Dolyphan Advertising Agency: Marcel, Paris, FranceChief Creative Officer: Erik VervroegenExecutive Creative Director: Erik VervroegenCreative Directors: Erik Vervroegen, Marcelo Vergara, Fabio Mazia, Véronique SelsCopywriter: Maria ViscoArt Directors: Maria Visco, Bastien Grisolet, Marjorie VardoPhotographers: Mark Seliger, Ruth LevyArt Buyers: Jean-Luc Chirio, Lauriane DulaAccount Supervisors: Olivier Sebag, Alice Rinder, Alexis DelwasseAdvertiser's Supervisors: Jacques Olivier Barthes, Aurore MeryProducers: Elysian Fields, Thomas Geffrier, Elise GangneuxPhotoshop Artist: AsileFashion and sustainability consultant: Uscha Pohl