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弗雷德·佩里 (Fred Perry): 蜡/上的 “衬衫”
案例简介:
弗雷德·佩里 (Fred Perry): 蜡/上的 “衬衫”
案例简介:
Fred Perry: 'The Shirt' by Wax/On
案例简介:
Fred Perry: 'The Shirt' by Wax/On
案例简介:
弗雷德·佩里 (Fred Perry): 蜡/上的 “衬衫”
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Fred Perry: 'The Shirt' by Wax/On
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The original ‘twin tipped’ polo shirt is the look that took Fred Perry from sportswear to street wear. Reflecting the classic polo’s heritage in subculture and music, Wax/On created a global campaign across OOH, Spotify, Instagram and in-store to celebrate the four iconic colourways.Wax/On created real-world colour ‘take-overs’ at special locations. Street signs in Fred Perry’s native Stockport, a plaque at his tennis club in London and an iconic West Ham United greasy spoon were all given a distinctive Fred Perry make-over.Spotify codes were created that when scanned through the Spotify app, took people to a playlist curated specifically for each classic shirt colourway. The codes were found on OOH creative and on stickers posted around carefully selected sites around the UK. As well as the UK, the campaign has rolled out across Europe and Asia.Results: Globally, the Black/Champagne/Champagne polo was the highest selling shirt throughout the campaign period. Its success has led to a newly created annual B/C/C event across every market.CreditsAgency: Wax/On
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