本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
就在轨道上
案例简介：写一个简短的总结在电影中发生了什么 Right on Tracks包括一系列四首带有情境课程的歌曲，以帮助父母鼓励孩子对困难或不同的情况做出积极的反应。歌曲 “it''all Family' 的意思是让孩子们看到他们自己以外的其他家庭动态，涉及收养，寄养兄弟姐妹，父母关系，庆祝不同的家庭动态。“做你自己” 触及了成长和发现你真正是谁的想法，同时鼓励孩子们为自己是谁而感到自豪。 陪审团的文化/背景信息 Right on Tracks是一系列歌曲，旨在成为父母的资源，帮助教孩子善良的重要性。知道今天的孩子在学校面临很多具有挑战性的情况，我们设计这些歌曲是父母的资源，帮助他们与孩子进行艰难的对话。在Schoolhouse Rock教孩子们语法和童谣教孩子们数字或如何系鞋带的方式中，这部电影教孩子们包容和同理心。我们与词曲作者合作，将诸如欺凌和自我认同之类的艰难主题变成有趣，引人入胜的课程，并带有他们会记住的成年歌词。 告诉陪审团关于原创音乐曲目的创作。 我们的目标是将积极的经验教训印在一代人身上，而帮助记住某件事的最好方法之一就是通过歌曲。我们写的歌词简单易懂，易于记忆，精神活泼，以鼓励唱歌。当孩子们的教育内容感觉像是来自权威人物时，我们有意识地决定让音乐感觉对话和更低调，所以歌曲中的教育者感觉像朋友。我们知道感官丰富的学习环境会对孩子产生持久的影响，因此我们精心制作了简单的音乐，以鼓励积极的聆听和参与。
就在轨道上
案例简介：Write a short summary of what happens in the film Right on Tracks includes a series of four songs with a situational lesson to help parents encourage kids to respond positively to difficult or different situations.The song ‘It’s All Family’ is mean to open kids’ eyes to other family dynamics beyond their own, touching on adoption, foster siblings, parental relationships, celebrating different family dynamics. ‘Just Be You’ touches on the idea of growing up and discovering who you really are, while encouraging kids to be proud of who they are. Cultural/Context information for the jury Right on Tracks is a series of songs designed to be a resource for parents to help teach kids the importance of kindness. Knowing kids today face a lot of challenging situations at school, we designed these songs to be a resource for parents to help navigate tough conversations with their kids. In the way Schoolhouse Rock teaches kids grammar and nursery rhymes teach kids numbers or how to tie their shoe, this film teaches kids about inclusion and empathy. We worked with songwriters to turn tough subjects like bullying and self identity into fun, catchy lessons with lyrics they’ll remember into adulthood. Tell the jury about the creation of the original music track. Our goal was to imprint lessons of positivity onto a generation, and one of the best ways to help remember something is through song. We wrote lyrics that were simple to digest, easy to remember and playful in spirit to encourage singing along. When educational content for kids feels like it’s from an authority figure, we made the conscious decision to make the music feel conversational and more low-fi, so the educator in the song feels like a friend. Knowing that a sensory-rich learning environment leaves a lasting impact on kids, we carefully crafted the music with simple refrains to encourage active listening and participation.
Right On Tracks
案例简介：写一个简短的总结在电影中发生了什么 Right on Tracks包括一系列四首带有情境课程的歌曲，以帮助父母鼓励孩子对困难或不同的情况做出积极的反应。歌曲 “it''all Family' 的意思是让孩子们看到他们自己以外的其他家庭动态，涉及收养，寄养兄弟姐妹，父母关系，庆祝不同的家庭动态。“做你自己” 触及了成长和发现你真正是谁的想法，同时鼓励孩子们为自己是谁而感到自豪。 陪审团的文化/背景信息 Right on Tracks是一系列歌曲，旨在成为父母的资源，帮助教孩子善良的重要性。知道今天的孩子在学校面临很多具有挑战性的情况，我们设计这些歌曲是父母的资源，帮助他们与孩子进行艰难的对话。在Schoolhouse Rock教孩子们语法和童谣教孩子们数字或如何系鞋带的方式中，这部电影教孩子们包容和同理心。我们与词曲作者合作，将诸如欺凌和自我认同之类的艰难主题变成有趣，引人入胜的课程，并带有他们会记住的成年歌词。 告诉陪审团关于原创音乐曲目的创作。 我们的目标是将积极的经验教训印在一代人身上，而帮助记住某件事的最好方法之一就是通过歌曲。我们写的歌词简单易懂，易于记忆，精神活泼，以鼓励唱歌。当孩子们的教育内容感觉像是来自权威人物时，我们有意识地决定让音乐感觉对话和更低调，所以歌曲中的教育者感觉像朋友。我们知道感官丰富的学习环境会对孩子产生持久的影响，因此我们精心制作了简单的音乐，以鼓励积极的聆听和参与。
Right On Tracks
案例简介：Write a short summary of what happens in the film Right on Tracks includes a series of four songs with a situational lesson to help parents encourage kids to respond positively to difficult or different situations.The song ‘It’s All Family’ is mean to open kids’ eyes to other family dynamics beyond their own, touching on adoption, foster siblings, parental relationships, celebrating different family dynamics. ‘Just Be You’ touches on the idea of growing up and discovering who you really are, while encouraging kids to be proud of who they are. Cultural/Context information for the jury Right on Tracks is a series of songs designed to be a resource for parents to help teach kids the importance of kindness. Knowing kids today face a lot of challenging situations at school, we designed these songs to be a resource for parents to help navigate tough conversations with their kids. In the way Schoolhouse Rock teaches kids grammar and nursery rhymes teach kids numbers or how to tie their shoe, this film teaches kids about inclusion and empathy. We worked with songwriters to turn tough subjects like bullying and self identity into fun, catchy lessons with lyrics they’ll remember into adulthood. Tell the jury about the creation of the original music track. Our goal was to imprint lessons of positivity onto a generation, and one of the best ways to help remember something is through song. We wrote lyrics that were simple to digest, easy to remember and playful in spirit to encourage singing along. When educational content for kids feels like it’s from an authority figure, we made the conscious decision to make the music feel conversational and more low-fi, so the educator in the song feels like a friend. Knowing that a sensory-rich learning environment leaves a lasting impact on kids, we carefully crafted the music with simple refrains to encourage active listening and participation.
就在轨道上
暂无简介
Right On Tracks
暂无简介
基本信息
- 广告战役： #General Mills-影视-7ba4#
- 广告品牌： General Mills
- 发布日期： 2000
- 行业领域： 饮食/特产
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
