营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Chazmo回家

    案例简介:学分

    Chazmo回家

    案例简介:Credits

    Chazmo Goes Home

    案例简介:学分

    Chazmo Goes Home

    案例简介:Credits

    Chazmo回家

    暂无简介

    Chazmo Goes Home

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Dentsu Creative

    案例详情

    When it comes to epic snacking, great value can be hard to find, but pizza fans know that Totino’s Pizza Rolls are the best option for any occasion. With 10 Totino’s Pizza Rolls priced at about $1*, it’s easy to share your love for this iconic snack with friends, family, and even your local neighborhood alien. In a new ad campaign for Totino’s Pizza Rolls, comedians Tim Robinson and Sam Richardson star as suburban dads, alongside Chazmo, a friendly alien on his way back home. The real-life best friends and co-stars bring their signature comedic style to "Chazmo Goes Home," a series of spots that comically follow the duo’s encounter with Chazmo, who has devoured their stash of Totino’s Pizza Rolls. As Chazmo prepares to return to his home planet, the dads hilariously confront him, demanding compensation for the snacks he ate. But Chazmo, knowing the great value of 10 Totino’s Pizza Rolls for about $1*, argues that he doesn’t owe them much at all! The spots were created with writer Zach Kanin, co-creator and writer of “I Think You Should Leave” and “Detroiters,” and directed by Alice Mathias of “I Think You Should Leave.” This talented team brings their unique brand of humor to one of their first branded scripts. In an extended two-minute version of the ad, fans will enjoy absurd moments, like Richardson’s character futilely kicking the spaceship in an attempt to get “about $1” from the alien. “Totino’s Pizza Rolls have long been a go-to for after-school snacks, and now we’re bringing these top comedians together to show fans that this snack is an epic and affordable way to enjoy pizza,” said Taylor Roseberry, Brand Experience Manager for Totino’s. “We worked with a group of comedic geniuses who have collaborated for years, and we wanted their on-screen chemistry to reflect the fun and excitement of the Totino’s brand. We’re excited for fans to see Tim and Sam’s blend of absurdity, physical comedy, and sharp wit in the world of Totino’s Pizza Rolls.” "Chazmo Goes Home" will air this month on streaming platforms, online video, social media, and partner channels, including Paramount, Hulu, Peacock, and Vix. The decision to advertise during football season follows a successful campaign during the 2024 playoff season. Totino’s Pizza Rolls also served as the Presenting Sponsor for the 2024 Big 12 Football Media Day, reaffirming the brand's commitment to providing fans with delicious and affordable game-day snacks.

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入