本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
纸飞机
案例简介：执行 纸飞机是在谷歌的云平台和应用引擎上使用 WebSockets 和强大的漏斗服务器创建的。这将 7000 名与会者与来自世界各地的用户无缝连接在一起，在 50 英尺的主舞台屏幕上实时展示他们的联系 -- 一大群纸飞机。任何人都可以通过访问手机上的网址来加入纸飞机。飞机通过使用手机的加速度计、陀螺仪和全球定位系统的数据被冲压、投掷和捕捉。飞机的轨迹是通过 geocode 头跟踪的，这样用户就可以跟踪他们的飞机在世界各地的旅程。我们使用 Javascript 和 WebGL 创建了类似 zen 的纸飞机虚拟世界。我们编写了定制的植绒算法，并部署了复杂的 3D 着色器来实时渲染这个世界，优化以避免任何滞后。动态的动画位置显示与响应式音频设计配对，以保持体验的永久更新。纸飞机也挑战用户前所未有地与手机互动。他们模仿用手机扔飞机的手势，把它投进世界，还像网络一样摆动手机去抓另一个人的飞机。在 I/O 过程中，有来自 212,000 个国家的 158 多架飞机被扔出。体验的平均时间是 2 分钟 16 秒。在 I/O 之后，我们在 9月国际和平日向世界开放了纸飞机作为安卓实验。从那以后，超过 400万人使用该应用程序，投掷或捕捉来自世界 1400万多个国家的 160 多架飞机，进行了超过 4600万次邮票互动。 活动描述 对于谷歌 I/O 的主题演讲,我们被要求招待 7,000 名与会者 10 分钟，并将他们与来自世界各地的直播观众联系起来，向参加会议的开发者展示 Android 平台的力量。我们转向每个人口袋里的东西 -- 一部电话 -- 然后它与安卓制造纸飞机的力量相结合，这是一种第二屏幕体验，让 keynote 的用户和那些实时直播的用户能够折叠、盖章和投掷飞机, 从他们的手机进入 50 英尺大屏上的虚拟世界。通过像网络一样挥舞手机，用户可以赶上其他飞机，看到他们旅行过的地方，并在把它们扔回去之前用自己的位置标记它们。
纸飞机
案例简介：Execution Paper Planes was created using WebSockets and powerful funnel servers over the Google’s Cloud Platform and App Engine. This seamlessly connected 7000 attendees with users live streaming from around the world, showcasing their connection—a giant flock of paper planes—on the 50-foot mainstage screen in real time. Anyone could join Paper Planes by simply visiting the URL on their phone. Planes were stamped, thrown and caught by using data coming from the phone’s accelerometer, gyroscope and GPS. Planes’ trajectories were tracked via geocode headers so users could follow their planes’ journey across the world.We used Javascript and WebGL to create the zen-like virtual world of Paper Planes. We wrote custom flocking algorithms and deployed complex 3D shaders to render this world in real time, optimized to avoid any lag. Dynamic, animated location displays were paired with a responsive audio design to keep the experience perpetually renewing.Paper Planes also challenged users to interact with their phones like never before. They literally mimicked the gesture of throwing a plane with their phone to cast it into the world, as well as swung their phones like a net to catch another person’s plane.Over the course of I/O, there were over 212,000 planes thrown from 158 countries. The average time spent with the experience was 2 minutes and 16 seconds. After I/O, we opened Paper Planes to the world as an Android Experiment on the International Day of Peace in September. Since then, over 4 million people have used the app, throwing or catching over 14 million planes from over 160 countries in the world, with over 46 million stamp interactions. CampaignDescription For Google I/O’s keynote address, we were asked to entertain 7,000 attendees for 10 minutes and connect them to viewers who were live streaming from around the world in a way that demonstrates the power of the Android platform to developers attending the conference.We turned to something everyone would have in their pockets—a phone—and combined it with the power of Android to build Paper Planes, a second-screen experience that enabled users at the keynote and those live streaming to fold, stamp and throw planes, in real time, from their phones into a virtual world on the 50-foot mainstage screen. By waving their phones like a net, users could catch other planes to see where they had traveled and stamp them with their own location before throwing them back.
Paper Planes
案例简介：执行 纸飞机是在谷歌的云平台和应用引擎上使用 WebSockets 和强大的漏斗服务器创建的。这将 7000 名与会者与来自世界各地的用户无缝连接在一起，在 50 英尺的主舞台屏幕上实时展示他们的联系 -- 一大群纸飞机。任何人都可以通过访问手机上的网址来加入纸飞机。飞机通过使用手机的加速度计、陀螺仪和全球定位系统的数据被冲压、投掷和捕捉。飞机的轨迹是通过 geocode 头跟踪的，这样用户就可以跟踪他们的飞机在世界各地的旅程。我们使用 Javascript 和 WebGL 创建了类似 zen 的纸飞机虚拟世界。我们编写了定制的植绒算法，并部署了复杂的 3D 着色器来实时渲染这个世界，优化以避免任何滞后。动态的动画位置显示与响应式音频设计配对，以保持体验的永久更新。纸飞机也挑战用户前所未有地与手机互动。他们模仿用手机扔飞机的手势，把它投进世界，还像网络一样摆动手机去抓另一个人的飞机。在 I/O 过程中，有来自 212,000 个国家的 158 多架飞机被扔出。体验的平均时间是 2 分钟 16 秒。在 I/O 之后，我们在 9月国际和平日向世界开放了纸飞机作为安卓实验。从那以后，超过 400万人使用该应用程序，投掷或捕捉来自世界 1400万多个国家的 160 多架飞机，进行了超过 4600万次邮票互动。 活动描述 对于谷歌 I/O 的主题演讲,我们被要求招待 7,000 名与会者 10 分钟，并将他们与来自世界各地的直播观众联系起来，向参加会议的开发者展示 Android 平台的力量。我们转向每个人口袋里的东西 -- 一部电话 -- 然后它与安卓制造纸飞机的力量相结合，这是一种第二屏幕体验，让 keynote 的用户和那些实时直播的用户能够折叠、盖章和投掷飞机, 从他们的手机进入 50 英尺大屏上的虚拟世界。通过像网络一样挥舞手机，用户可以赶上其他飞机，看到他们旅行过的地方，并在把它们扔回去之前用自己的位置标记它们。
Paper Planes
案例简介：Execution Paper Planes was created using WebSockets and powerful funnel servers over the Google’s Cloud Platform and App Engine. This seamlessly connected 7000 attendees with users live streaming from around the world, showcasing their connection—a giant flock of paper planes—on the 50-foot mainstage screen in real time. Anyone could join Paper Planes by simply visiting the URL on their phone. Planes were stamped, thrown and caught by using data coming from the phone’s accelerometer, gyroscope and GPS. Planes’ trajectories were tracked via geocode headers so users could follow their planes’ journey across the world.We used Javascript and WebGL to create the zen-like virtual world of Paper Planes. We wrote custom flocking algorithms and deployed complex 3D shaders to render this world in real time, optimized to avoid any lag. Dynamic, animated location displays were paired with a responsive audio design to keep the experience perpetually renewing.Paper Planes also challenged users to interact with their phones like never before. They literally mimicked the gesture of throwing a plane with their phone to cast it into the world, as well as swung their phones like a net to catch another person’s plane.Over the course of I/O, there were over 212,000 planes thrown from 158 countries. The average time spent with the experience was 2 minutes and 16 seconds. After I/O, we opened Paper Planes to the world as an Android Experiment on the International Day of Peace in September. Since then, over 4 million people have used the app, throwing or catching over 14 million planes from over 160 countries in the world, with over 46 million stamp interactions. CampaignDescription For Google I/O’s keynote address, we were asked to entertain 7,000 attendees for 10 minutes and connect them to viewers who were live streaming from around the world in a way that demonstrates the power of the Android platform to developers attending the conference.We turned to something everyone would have in their pockets—a phone—and combined it with the power of Android to build Paper Planes, a second-screen experience that enabled users at the keynote and those live streaming to fold, stamp and throw planes, in real time, from their phones into a virtual world on the 50-foot mainstage screen. By waving their phones like a net, users could catch other planes to see where they had traveled and stamp them with their own location before throwing them back.
纸飞机
暂无简介
Paper Planes
暂无简介
基本信息
- 广告战役： #Android-网络-5af2#
- 广告品牌： android
- 发布日期： 2000
- 行业领域： 电器/办公 , 影音娱乐
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
