To showcase Clarins’ line of Lip Oils, the Clarins design team dreamt up an interactive pack that would engage consumer interest in an unexpected manner. The result was the Lip Oil Kaleidoscope Wheel, inspired by a game show wheel, which was manufactured by MW Luxury Packaging.The pack consists of a slim, hinged box which opens to reveal the lip oil wheel and a mirror. Constructed with rigid board and wrapped in matte white, the exterior has been printed with spot Pantone matches and flashes of gloss UV varnish.The true focus of the pack is the kaleidoscope wheel. The vacuum-formed feature holds each of the seven oils in fitments corresponding to their individual shades. As a free-moving element, the wheel is designed to be spun, creating a pinwheel of bright, moving colours.The rigid board triangle to the right of the wheel acts as a “pointer” helping the consumer to choose their shade; once selected the lip oil can be applied with the help of the internal mirror, the lid being held open by supporting ribbons.CreditsPackaging Manufacturer: MW Luxury Packaging http://www.luxurypackaging.co.uk/Design: Anne Bracey, Clarins.