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在纽约证明
案例简介：Circus Maximus是一家独立的创意商店，与初创企业以及跨传统和数字品牌定位的公司合作，宣布为Mack Weldon发起一项新的活动，以重塑男士必需品而闻名的直接面向消费者的品牌。 Mack Weldon于2012年推出，其明确使命是通过技术创新和智能设计来重塑男士基础知识。自首次推出内衣，袜子和t恤的核心产品以来，Mack Weldon已经成为一个领先的男装品牌，包括日常必需品，如汗衫，泳装，礼服衬衫，外套，运动服，配件和超越。受现代造型和技术功能的驱动，每一款Mack Weldon产品都旨在提升男士的衣柜，并消除购买优质男士必需品的痛苦。 对于该品牌的fall OOH活动，Circus Maximus设想 “在纽约证明; 随处可见，” 这个概念的灵感来自麦克 · 韦尔登在技术上完善的男性基础知识，这些基础知识在地球上最具挑战性的地方之一 -- 纽约市 -- 进行了压力测试。因为如果你的衣服能在这里生产，他们可以在任何地方生产。 “在设计我们的产品时，无论是一双吸湿排汗内衣还是一件温度调节羊绒衫，麦克 · 韦尔登的创始人兼首席执行官布莱恩 · 伯杰说:“ 我们一直在思考他们如何补充我们客户在纽约和其他地方的忙碌生活。”。“纽约是我们的家，我们很高兴在这座城市标志性的地铁系统中看到我们的广告。” 该活动将专门在纽约市地铁系统中进行，由16种不同的创意作品组成，向它诞生的城市致敬。其中四个广告在蓝色背景下展示了一条不同的男士平角内裤，并附有 “麦克 · 韦尔登” 的副本。如果我们能让这里舒适，我们可以让它在任何地方舒适。"这条线是一首著名歌曲《纽约，纽约》中的歌词，这首歌承诺，“ 如果我能在那里成功，我会在任何地方成功。”较小的印刷，框架内的 “轨道线” 让人想起Massimo Vignelli的原始地铁地图，指向服装的附加属性和功能。 为了在突出麦克 · 韦尔登产品的同时捕捉纽约市的基调，其他八个处决遵循类似的设计处理，并搭配以纽约为中心的复制线，包括: “百吉饼和熏鲑鱼。帝国大厦。管好自己事情的邻居。我们的内衣只是这个城市的另一件好事。" · “防臭内衣。因为你周四晚上的约会会持续到周五早上。" · “衬衫太舒服了，你会忘记你刚刚花了17美元买了一份沙拉。” · “防污裤。因为那块美元片有史上最薄的两张餐巾纸。" 瑞安 · 库茨舍说: “我们制作的广告是我们技术的功能地图，将人们引导到正确的Mack Weldon技术增强的基础设施上，在世界上最不友好的地方表演。”，马戏团Maximus的首席创意官。“所以，我们在教育和娱乐那些在阅读我们的解决方案时感受到痛苦的人。” OOH活动在市场上持续到感恩节前。 自2019年初以来，Circus Maximus一直致力于Mack Weldon的创意项目。
在纽约证明
案例简介：Circus Maximus, an independent creative shop that works with startups as well as companies that straddle legacy and digital brand positioning, announced the launch of a new campaign for Mack Weldon, a direct-to-consumer brand known for reinventing men’s essentials. Mack Weldon launched in 2012 with a clear mission to reinvent men's basics through technical innovation and smart design. Since debuting with its core offering of underwear, socks, and T-shirts, Mack Weldon has become a leading menswear brand, expanding to include everyday essentials such as sweats, swimwear, dress shirts, outerwear, activewear, accessories and beyond. Driven by modern styling and technical function, every Mack Weldon product is designed to elevate a man’s wardrobe and take the pain away from buying quality men’s essentials. For the brand’s fall OOH campaign, Circus Maximus conceived “Proven in NYC; Available Everywhere,” a concept inspired by Mack Weldon’s technologically perfected men’s basics that are stress-tested in one of the most challenging places on earth: New York City. Because if your clothes can make it here, they can make it anywhere. “When designing our products, whether a pair of moisture-wicking underwear or a thermoregulating cashmere sweater, we’re always thinking about how they complement the busy lives of our customers—in NYC and beyond,” said Brian Berger, founder and CEO of Mack Weldon. “New York is our home, and we’re excited to see our ads in the city’s iconic subway system.” The campaign will run exclusively in the New York City subway system and consists of 16 different pieces of creative paying homage to the city it was born out of. Four of the ads feature a different pair of men’s boxer-briefs against a blue backdrop with accompanying copy that reads, “Mack Weldon. If we can make it comfortable here, we can make it comfortable anywhere.” The line is a play on a lyric from the famous song, “New York, New York,” which promises, “If I can make it there, I’ll make it anywhere.” Smaller print, framed inside “track lines” reminiscent of Massimo Vignelli’s original subway map, point to the garment’s additional attributes and functionality. To capture the tone of New York City while highlighting Mack Weldon products, the eight other executions follow a similar design treatment paired with NYC-centric copy lines, including: · “Bagel and lox. Empire State Building. Neighbors who mind their own business. Our underwear is just another thing this city is good for.” · “Anti-odor underwear. For when your Thursday night date lasts till Friday morning.” · “Shirts so comfortable, you’ll forget you just paid $17 for a salad.” · “Stain-resistant pants. Because that dollar slice came with two of the thinnest little napkins in history.” “The ads we created are a functional map of our technology, navigating people to the right Mack Weldon tech-enhanced basics to perform in the world’s least hospitable place,” said Ryan Kutscher, chief creative officer of Circus Maximus. “So, we’re educating and entertaining people who are feeling the pain while reading about our solutions.” The OOH campaign runs in-market until just before Thanksgiving. Circus Maximus has worked on creative projects for Mack Weldon since the beginning of 2019.
Proven in NYC
案例简介：Circus Maximus是一家独立的创意商店，与初创企业以及跨传统和数字品牌定位的公司合作，宣布为Mack Weldon发起一项新的活动，以重塑男士必需品而闻名的直接面向消费者的品牌。 Mack Weldon于2012年推出，其明确使命是通过技术创新和智能设计来重塑男士基础知识。自首次推出内衣，袜子和t恤的核心产品以来，Mack Weldon已经成为一个领先的男装品牌，包括日常必需品，如汗衫，泳装，礼服衬衫，外套，运动服，配件和超越。受现代造型和技术功能的驱动，每一款Mack Weldon产品都旨在提升男士的衣柜，并消除购买优质男士必需品的痛苦。 对于该品牌的fall OOH活动，Circus Maximus设想 “在纽约证明; 随处可见，” 这个概念的灵感来自麦克 · 韦尔登在技术上完善的男性基础知识，这些基础知识在地球上最具挑战性的地方之一 -- 纽约市 -- 进行了压力测试。因为如果你的衣服能在这里生产，他们可以在任何地方生产。 “在设计我们的产品时，无论是一双吸湿排汗内衣还是一件温度调节羊绒衫，麦克 · 韦尔登的创始人兼首席执行官布莱恩 · 伯杰说:“ 我们一直在思考他们如何补充我们客户在纽约和其他地方的忙碌生活。”。“纽约是我们的家，我们很高兴在这座城市标志性的地铁系统中看到我们的广告。” 该活动将专门在纽约市地铁系统中进行，由16种不同的创意作品组成，向它诞生的城市致敬。其中四个广告在蓝色背景下展示了一条不同的男士平角内裤，并附有 “麦克 · 韦尔登” 的副本。如果我们能让这里舒适，我们可以让它在任何地方舒适。"这条线是一首著名歌曲《纽约，纽约》中的歌词，这首歌承诺，“ 如果我能在那里成功，我会在任何地方成功。”较小的印刷，框架内的 “轨道线” 让人想起Massimo Vignelli的原始地铁地图，指向服装的附加属性和功能。 为了在突出麦克 · 韦尔登产品的同时捕捉纽约市的基调，其他八个处决遵循类似的设计处理，并搭配以纽约为中心的复制线，包括: “百吉饼和熏鲑鱼。帝国大厦。管好自己事情的邻居。我们的内衣只是这个城市的另一件好事。" · “防臭内衣。因为你周四晚上的约会会持续到周五早上。" · “衬衫太舒服了，你会忘记你刚刚花了17美元买了一份沙拉。” · “防污裤。因为那块美元片有史上最薄的两张餐巾纸。" 瑞安 · 库茨舍说: “我们制作的广告是我们技术的功能地图，将人们引导到正确的Mack Weldon技术增强的基础设施上，在世界上最不友好的地方表演。”，马戏团Maximus的首席创意官。“所以，我们在教育和娱乐那些在阅读我们的解决方案时感受到痛苦的人。” OOH活动在市场上持续到感恩节前。 自2019年初以来，Circus Maximus一直致力于Mack Weldon的创意项目。
Proven in NYC
案例简介：Circus Maximus, an independent creative shop that works with startups as well as companies that straddle legacy and digital brand positioning, announced the launch of a new campaign for Mack Weldon, a direct-to-consumer brand known for reinventing men’s essentials. Mack Weldon launched in 2012 with a clear mission to reinvent men's basics through technical innovation and smart design. Since debuting with its core offering of underwear, socks, and T-shirts, Mack Weldon has become a leading menswear brand, expanding to include everyday essentials such as sweats, swimwear, dress shirts, outerwear, activewear, accessories and beyond. Driven by modern styling and technical function, every Mack Weldon product is designed to elevate a man’s wardrobe and take the pain away from buying quality men’s essentials. For the brand’s fall OOH campaign, Circus Maximus conceived “Proven in NYC; Available Everywhere,” a concept inspired by Mack Weldon’s technologically perfected men’s basics that are stress-tested in one of the most challenging places on earth: New York City. Because if your clothes can make it here, they can make it anywhere. “When designing our products, whether a pair of moisture-wicking underwear or a thermoregulating cashmere sweater, we’re always thinking about how they complement the busy lives of our customers—in NYC and beyond,” said Brian Berger, founder and CEO of Mack Weldon. “New York is our home, and we’re excited to see our ads in the city’s iconic subway system.” The campaign will run exclusively in the New York City subway system and consists of 16 different pieces of creative paying homage to the city it was born out of. Four of the ads feature a different pair of men’s boxer-briefs against a blue backdrop with accompanying copy that reads, “Mack Weldon. If we can make it comfortable here, we can make it comfortable anywhere.” The line is a play on a lyric from the famous song, “New York, New York,” which promises, “If I can make it there, I’ll make it anywhere.” Smaller print, framed inside “track lines” reminiscent of Massimo Vignelli’s original subway map, point to the garment’s additional attributes and functionality. To capture the tone of New York City while highlighting Mack Weldon products, the eight other executions follow a similar design treatment paired with NYC-centric copy lines, including: · “Bagel and lox. Empire State Building. Neighbors who mind their own business. Our underwear is just another thing this city is good for.” · “Anti-odor underwear. For when your Thursday night date lasts till Friday morning.” · “Shirts so comfortable, you’ll forget you just paid $17 for a salad.” · “Stain-resistant pants. Because that dollar slice came with two of the thinnest little napkins in history.” “The ads we created are a functional map of our technology, navigating people to the right Mack Weldon tech-enhanced basics to perform in the world’s least hospitable place,” said Ryan Kutscher, chief creative officer of Circus Maximus. “So, we’re educating and entertaining people who are feeling the pain while reading about our solutions.” The OOH campaign runs in-market until just before Thanksgiving. Circus Maximus has worked on creative projects for Mack Weldon since the beginning of 2019.
在纽约证明
暂无简介
Proven in NYC
暂无简介
基本信息
- 广告战役： #Mack Weldon-平面-7ba4#
- 广告品牌： Mack Weldon
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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