Mother’s Day 2019 by Preganews|短视频,海报/平面|广告营销案例【ADGuider广告指南】

Preganews 的母亲节 2019

案例简介：Rega 新闻 -- 由人类制药公司制造和销售的怀孕检测试剂盒是一个类别领导者。多年来，它一直带来 “好消息”，很快成为母亲。为了推进这种关系，Prega News 发起了新的运动 # preganewsmeansgoodnews，目标是印度家庭及其倒退的心态。性别不平等是全世界普遍存在的一个相关问题; 然而，它在印度的存在要复杂得多。对男孩而不是女孩的偏爱在印度人的脑海中根深蒂固，这只会带来严重的后果，抑制国家的发展。但是，有了这一新举措，人类制药公司和 ADK-Fortune 希望改变人们的观点。他们要求观众希望有一个健康的孩子，不管他们孩子的性别如何。人类制药公司首席执行官 Rajeev Juneja 先生在评论这项运动时说，“Prega News 不仅仅是一个类别领导者，也是一个思想领袖。过去，我们通过前瞻性思维与消费者产生了共鸣。这一次，我们的竞选试图打破另一种刻板印象。我们的社会长期以来一直存在性别偏见，现在是我们克服它的时候了。“这项运动已经被 ADK Fortune 概念化并执行。NCD 的 Akashneel Dasgupta 补充道，“当一个孩子即将出生在我们的社会中时，每个人都希望有一个男婴。通过我们的倡议 # preganewsmeansgoodnews，我们敦促人们只希望有一个健康的孩子和母亲。没有别的了。”

Preganews 的母亲节 2019

案例简介：rega News- a pregnancy detection kit, manufactured and marketed by Mankind Pharmaceuticals, is a category leader. For years, it has been bringing ‘good news’ to soon to be mothers. And, to take this relationship forward, Prega News launched its new campaign #preganewsmeansgoodnews targeting the Indian families and their regressive mindsets. Gender inequality is a pertinent issue prevailing all over the world; however, its presence in India is far more complex. The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to nothing but grave consequences that curbs the nation’s growth. But, with this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. They request their audiences to wish for a healthy child, irrespective of their child’s sex. Commenting on the campaign, Mr. Rajeev Juneja, CEO, Mankind Pharma, said that “Prega News is not just a category leader, but also a thought leader. In the past, we have struck a chord with our consumers through our forward thinking. This time with our campaign we have tried to break another stereotype. Our society has been gender biased for a long period now and it is high time we get over it.” The campaign has been conceptualized and executed by ADK Fortune. Akashneel Dasgupta, NCD, adds “When a child is about to be born in our society, what everyone wishes for is a baby boy. With our initiative #preganewsmeansgoodnews, we are urging people to wish only for a healthy child and mother. Nothing else.”