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新闻周期
案例简介:没有哪个行业比旅行和酒店业更能感受到新型冠状病毒肺炎大流行的影响。人们不愿离开家园。他们对保护自己和亲人的安全感到偏执。作为位于蒙大拿州荒野37,000英亩土地上的豪华度假胜地,我们的Paws Up客户看到了一个机会,可以突出他们的偏远和美丽,这是那些相信社交距离的人的完美疗法,然而,在几个月的监禁后,渴望令人惊叹的远景和冒险。这项活动是一种邀请,也是一种 “视觉安定”,让每个人现在都感到被每日头条和挑战所淹没。
新闻周期
案例简介:No industry is feeling the impact of the COVID-19 pandemic more than travel and hospitality. People are reluctant to leave their homes. And they’re paranoid about keeping themselves and their loved ones safe. As a luxury resort located on 37,000 acres of Montana wilderness, our Paws Up client saw an opportunity to highlight their remoteness and beauty as the perfect remedy for those who believe in social distancing, yet crave breathtaking vistas and adventures after months of confinement. This campaign serves as an invitation and a “visual valium” for everyone feeling overwhelmed by the daily headlines and challenges right now.
News Cycle
案例简介:没有哪个行业比旅行和酒店业更能感受到新型冠状病毒肺炎大流行的影响。人们不愿离开家园。他们对保护自己和亲人的安全感到偏执。作为位于蒙大拿州荒野37,000英亩土地上的豪华度假胜地,我们的Paws Up客户看到了一个机会,可以突出他们的偏远和美丽,这是那些相信社交距离的人的完美疗法,然而,在几个月的监禁后,渴望令人惊叹的远景和冒险。这项活动是一种邀请,也是一种 “视觉安定”,让每个人现在都感到被每日头条和挑战所淹没。
News Cycle
案例简介:No industry is feeling the impact of the COVID-19 pandemic more than travel and hospitality. People are reluctant to leave their homes. And they’re paranoid about keeping themselves and their loved ones safe. As a luxury resort located on 37,000 acres of Montana wilderness, our Paws Up client saw an opportunity to highlight their remoteness and beauty as the perfect remedy for those who believe in social distancing, yet crave breathtaking vistas and adventures after months of confinement. This campaign serves as an invitation and a “visual valium” for everyone feeling overwhelmed by the daily headlines and challenges right now.
新闻周期
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News Cycle
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基本信息
- 广告战役: #The Resort at Paws Up-平面-8713#
- 广告品牌: The Resort at Paws Up
- 发布日期: 2020
- 行业领域: 生活服务
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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