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案例简介：学分
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案例简介：Credits
Embrace The Moment
案例简介：学分
Embrace The Moment
案例简介：Credits
拥抱时刻
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Embrace The Moment
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基本信息
- 广告品牌： 可口可乐 , Appletiser
- 发布日期： 2023-07
- 行业领域： 碳酸饮料 , 饮食/特产 , 饮品/饮料/冲饮
- 媒体类别： 海报/平面 , 短视频 , APP
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
Appletiser will have its own unique look and feel in our new campaign – bringing Appletiser’s gold and green to the fore to drive the palette. Our photography style will be more naturalistic (. This is to bring out the naturalness of the product and the naturalness of the people who enjoy it. In the same way, people’s expressions will be a spontaneous enjoyment of the moment to reinforce our message of embracing the moment. What I love about our AVs is the focus on a single moment. We are not telling a whole, long, boring story. We are capturing an instant. We want these moments to feel as natural as possible. Yes, they will be styled and lit and look and feel like ads, but the performance must feel real.
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