Banking Mornings of Poetry|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

诗歌的银行早晨

案例简介：阿迪科银行主张清晰、简单和直截了当的银行业务，因此它的沟通需要清晰和每个人都能理解。尽管银行术语对银行家来说就像诗歌，但对大多数人来说，它们是不可理解的。这场运动以典型的银行行话为特色的挑逗广告开始，并询问公众他们是否对银行诗歌有所了解。作为回应，人们甚至在 Facebook 页面 “银行诗歌的早晨” 上写了自己的银行诗歌。在揭示阶段，一些不可理解的术语被解释，口号以易于理解的数学公式的形式引入。

诗歌的银行早晨

案例简介：Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula.