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团结奥斯陆的身份
案例简介：奥斯陆有15个区，36个机构，53,000名员工，以及无数的项目和倡议。随着时间的推移，这座城市的身份已经积累了混乱，它使用了大约250个徽标。因此，居民们并不认可他们的城市所做的好事。据估计，这种碎片化成本每年超过4.5亿欧元。克鲁尼亚挪威创造了一个标志和身份来团结城市。新的身份适应了奥斯陆机构和服务的多样性。它在所有渠道、沟通方式和音调上创造了统一。结果是清晰、高效和广泛的灵活性。
团结奥斯陆的身份
案例简介：Oslo has 15 districts, 36 agencies, 53,000 employees, and countless projects and initiatives. Over time, clutter had built up in the city’s identity, which was using around 250 logos. As a result, residents didn’t recognise much of the good work that their city did. It’s estimated this fragmentation cost over 4.5m Euro yearly to maintain. Creuna Norway created one logo and identity to unite the city. The new identity adapts to the diversity of Oslo’s institutions and services. It creates unity across all channels, communication styles and tones. The result is clarity, efficiency, and broad flexibility.
An Identity that Unites Oslo
案例简介：奥斯陆有15个区，36个机构，53,000名员工，以及无数的项目和倡议。随着时间的推移，这座城市的身份已经积累了混乱，它使用了大约250个徽标。因此，居民们并不认可他们的城市所做的好事。据估计，这种碎片化成本每年超过4.5亿欧元。克鲁尼亚挪威创造了一个标志和身份来团结城市。新的身份适应了奥斯陆机构和服务的多样性。它在所有渠道、沟通方式和音调上创造了统一。结果是清晰、高效和广泛的灵活性。
An Identity that Unites Oslo
案例简介：Oslo has 15 districts, 36 agencies, 53,000 employees, and countless projects and initiatives. Over time, clutter had built up in the city’s identity, which was using around 250 logos. As a result, residents didn’t recognise much of the good work that their city did. It’s estimated this fragmentation cost over 4.5m Euro yearly to maintain. Creuna Norway created one logo and identity to unite the city. The new identity adapts to the diversity of Oslo’s institutions and services. It creates unity across all channels, communication styles and tones. The result is clarity, efficiency, and broad flexibility.
团结奥斯陆的身份
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An Identity that Unites Oslo
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