2C Promos for Steve Harvey Season 3|短视频|广告营销案例【ADGuider广告指南】

史蒂夫 · 哈维第三季的 2C 宣传片

案例简介：推出了艾美奖日间获奖作品《史蒂夫 · 哈维》的第三季，2C 带着这位心爱的脱口秀主持人回到芝加哥的街头，与他的公众重新联系…… 然后是一些。该创意机构自该节目 2012 次亮相以来一直在推广该节目，被 NBCUniversal 国内电视发行公司选中捕捉史蒂夫 · 哈维的 “运动”, “基于该剧的持续成功和对观众的积极影响。《史蒂夫 · 哈维》第三季将于 9月8日星期一在国家联合电视台首次亮相。史蒂夫 · 哈维在解决日常问题时采取了一种常识性的方法，并以一种独特的、喜剧的方式来完成这一切，既有益于观众，也娱乐观众。在制作这场宣传活动时，2c 的目标是通过他的公众在他周围的兴奋和话语来展示哈维的影响。两个景点中的第一个，“加入运动”，通过从史蒂夫 · 哈维的支持人群中引出第一人称评论来确立主题，因为他们分享了他为他们所做的事情。“搬到一个新的赛季” 从那里开始，哈维先生已经在移动，用扩音器和他无与伦比的机智点燃了人群。这一点也承认，该节目的成功给了它在多个市场更有利的时间段。这两个 30 秒的宣传片也被分成 20 、 15 、 10 和 5 秒的版本。 2C 组织了一次定制的外景拍摄，涉及 100 多人的演员、 12 个不同的场景、三个摄像机 (两个 Alexa 和一个 C300) 和一个 30 英尺的电子起重机。为了完成如此雄心勃勃的拍摄，摄影总监凯文 · 埃蒙斯被请来，在一个非常有限的窗口中展示他在制作美丽摄影方面的专业知识，从而尊重哈维先生的时间和稳健的制作时间表。2C 完成制作后，该团队花了几周时间编辑磨砺最好的时刻和能量，然后用明亮、阳光和温暖的颜色通行证将它们结合在一起。2C 还通过构建用于在广场上创建人群的附加组件来增加一些视觉效果。

史蒂夫 · 哈维第三季的 2C 宣传片

案例简介：Launching a third season of Daytime Emmy Award-Winning “Steve Harvey,” 2C took the beloved talk show host back to the streets of Chicago to reconnect with his public… and then some. The creative agency, which has promoted the show since its 2012 debut, was tapped by NBCUniversal Domestic Television Distribution to capture the Steve Harvey “Movement,” building on the show’s continued success and positive impact on viewers. Season 3 of “Steve Harvey” debuts in national syndication Monday, September 8. Steve Harvey takes a common-sense approach in addressing everyday problems and does it all with a unique, comedic take that both benefits and entertains his audience. In producing this promo campaign, 2C’s goal was to demonstrate Mr. Harvey’s impact through the excitement and words of his public as they rally around him. The first of two spots, “Join the Movement,” establishes the theme by eliciting first-person commentary from Steve Harvey’s supportive crowd, as they share on what he’s done for them. “Moving to a New Season” picks up from there with Mr. Harvey already on the move and firing up the crowd with a megaphone and his unmatched wit. This spot also acknowledges that the show’s success has given it a more favorable timeslot in multiple markets. Both 30-second promos were also cut down into 20-, 15-, 10- and five-second versions. 2C orchestrated a custom, on-location shoot involving a cast of more than 100 people, 12 different scenarios, three cameras (two Alexa and a C300) and a 30-foot techno crane. To accomplish such an ambitious shoot, Director of Photography Kevin Emmons was brought in to lend his expertise in crafting beautiful photography in a very limited window, thereby respecting Mr. Harvey’s time and robust production schedule. Once 2C completed the production, the team spent several weeks in edit honing the best moments and energy before bringing it all together with a bright, sunny and warm color pass. 2C also added some visual effects by building a composite of the extras used to create the crowd in the plaza.