案例简介：执行 德里 NCR 的店主被激励去储存和移交 “paytm Sweet changes” 糖果给顾客，而不是零钱或其他糖果。德里 NCR 的所有主要杂货店和供应商在整个月都储备了 “paytm Sweet changes” 糖果。 战略 我们的目标客户是用现金支付日常交易，但如果有原因，他们可能会毕业于 Paytm。“Paytm 甜蜜变化” 糖果成为了其中之一。为了兑换糖果的真正价值，顾客必须下载 Paytm 应用程序。我们有信心一旦他们使用 Paytm，他们会发现它比现金更容易和更有优势。 概要 印度人更喜欢现金而不是数字支付。如此之多，以至于 96% 的交易都是以现金进行的。印度电子钱包品牌 Paytm 希望让人们体验数字支付的便利性和优势。但是为了实现这一目标，我们需要人们体验通过 Paytm 进行交易有多容易。所以目的是让他们下载 Paytm 应用程序。 结果 我们让 100万人发现 Paytm 的易用性和优势。获取新用户的成本从 60 卢比降至 12 卢比。36% 在一个月的活动中，下载者仍然是活跃的用户。社交媒体上的对话增加了，因此甚至在德里以外的地方也接触到了人们。这确保了品牌 Paytm 的积极影响，即使在这种活动甚至没有发生的城市。看到德里 NCR 这项活动的成功，“paytm Sweet changes” 糖果也将在印度其他地方推出。因此，越来越多的人可以体验到比现金更甜蜜的东西 -- “paytm Sweet changes”。 活动描述 店主以缺乏变化为由将糖果交给顾客是印度的常见现象。这种洞察力催生了我们的创意。为了解决强迫糖果的问题，我们推出了另一个糖果 -- “paytm Sweet changes”。像普通糖果店主一样，把 “paytm Sweet changes” 糖果作为零钱，但与通常的糖果不同，这意味着顾客在钱上损失了，我们的糖果可以兑换成他们的真正价值。通过下载 Paytm 应用程序，并在应用程序中的糖果包装背面输入代码。 相关性 印度是一个现金经济，这就是为什么总是有一个变化的问题。所以店主想出了另一种货币，糖果。这些糖果因缺乏变化而被迫卖给顾客。显然，这让客户不开心，因为他们每次交易都会赔钱。印度电子钱包品牌 Paytm 决定通过推出另一款糖果 “Paytm Sweet changes” 来解决糖果问题。但与其他糖果不同，顾客可以用它的实际价值来兑换。这就是我们如何将印度的第二种货币变成一种强大的媒介，鼓励人们以数字方式支付。

案例简介：Execution Shopkeepers in Delhi NCR were incentivized to stock and handover 'Paytm Sweet Change' candies to customers instead of change or other candies. All major grocery stores and vendors across Delhi NCR stocked 'Paytm Sweet Change' candies for the entire month this activity was carried out. Strategy We targeted customers who were paying in cash for their day to day transactions but could graduate to Paytm if given a reason. And 'Paytm Sweet Change' candy became one. To redeem the candy's real worth the customer had to download the Paytm app. We were confident once they used Paytm, they will discover its ease and advantage over cash. Synopsis People in India prefer cash over digital payments. So much so that 96% of all transactions happen in cash. Paytm, an Indian e wallet brand, wanted to make people experience the ease and advantages of digital payment. But to make that happen, we needed people to experience how easy is it to transact via Paytm. So the objective was to make them download the Paytm app. Outcome We made 1 million people discover the ease and advantages of Paytm. Cost of acquiring a new user came down from Rs 60 to Rs 12. 36% downloaders during the month long activity remained active users.The activity saw an increase in conversations on social media and thus reached people even outside of Delhi. This ensured a positive rub off on brand Paytm even in cities where this activity didn't even take place. Seeing the success of this activity in Delhi NCR, 'Paytm Sweet Change' candy is all set to be launched in other parts of India too. So more and more people can experience something that's sweeter than hard cash- 'Paytm Sweet Change'. CampaignDescription Shopkeepers handing over candies to customers citing lack of change is a very common sight in India. This insight gave birth to our creative idea. To tackle this problem of forced candies, we launched another candy- 'Paytm Sweet Change'. Like normal candies shopkeepers handed over 'Paytm Sweet Change' candy as change, but unlike the usual candies, which meant customers lost out on money, our candies could be redeemed for their real worth. By downloading the Paytm app and entering the code at the back of the candy wrapper in the app. Relevancy India is a cash economy, that's why there's always a problem of change. So shopkeepers have come up with another currency, candy. These candies are forced on customers citing lack of change. Obviously this leaves the customers unhappy as they end up losing money each time they transact. Paytm, an India e wallet brand, decided to tackle the problem of candies by launching another candy- 'Paytm Sweet Change'. But unlike other candies, customers could redeem this for its actual worth. And that's how we turned India's second currency into a powerful medium to encourage people to pay digitally.

兑换糖果真正的价值 | Paytm Sweet Change

案例简介：执行 德里 NCR 的店主被激励去储存和移交 “paytm Sweet changes” 糖果给顾客，而不是零钱或其他糖果。德里 NCR 的所有主要杂货店和供应商在整个月都储备了 “paytm Sweet changes” 糖果。 战略 我们的目标客户是用现金支付日常交易，但如果有原因，他们可能会毕业于 Paytm。“Paytm 甜蜜变化” 糖果成为了其中之一。为了兑换糖果的真正价值，顾客必须下载 Paytm 应用程序。我们有信心一旦他们使用 Paytm，他们会发现它比现金更容易和更有优势。 概要 印度人更喜欢现金而不是数字支付。如此之多，以至于 96% 的交易都是以现金进行的。印度电子钱包品牌 Paytm 希望让人们体验数字支付的便利性和优势。但是为了实现这一目标，我们需要人们体验通过 Paytm 进行交易有多容易。所以目的是让他们下载 Paytm 应用程序。 结果 我们让 100万人发现 Paytm 的易用性和优势。获取新用户的成本从 60 卢比降至 12 卢比。36% 在一个月的活动中，下载者仍然是活跃的用户。社交媒体上的对话增加了，因此甚至在德里以外的地方也接触到了人们。这确保了品牌 Paytm 的积极影响，即使在这种活动甚至没有发生的城市。看到德里 NCR 这项活动的成功，“paytm Sweet changes” 糖果也将在印度其他地方推出。因此，越来越多的人可以体验到比现金更甜蜜的东西 -- “paytm Sweet changes”。 活动描述 店主以缺乏变化为由将糖果交给顾客是印度的常见现象。这种洞察力催生了我们的创意。为了解决强迫糖果的问题，我们推出了另一个糖果 -- “paytm Sweet changes”。像普通糖果店主一样，把 “paytm Sweet changes” 糖果作为零钱，但与通常的糖果不同，这意味着顾客在钱上损失了，我们的糖果可以兑换成他们的真正价值。通过下载 Paytm 应用程序，并在应用程序中的糖果包装背面输入代码。 相关性 印度是一个现金经济，这就是为什么总是有一个变化的问题。所以店主想出了另一种货币，糖果。这些糖果因缺乏变化而被迫卖给顾客。显然，这让客户不开心，因为他们每次交易都会赔钱。印度电子钱包品牌 Paytm 决定通过推出另一款糖果 “Paytm Sweet changes” 来解决糖果问题。但与其他糖果不同，顾客可以用它的实际价值来兑换。这就是我们如何将印度的第二种货币变成一种强大的媒介，鼓励人们以数字方式支付。

兑换糖果真正的价值 | Paytm Sweet Change

案例简介：Execution Shopkeepers in Delhi NCR were incentivized to stock and handover 'Paytm Sweet Change' candies to customers instead of change or other candies. All major grocery stores and vendors across Delhi NCR stocked 'Paytm Sweet Change' candies for the entire month this activity was carried out. Strategy We targeted customers who were paying in cash for their day to day transactions but could graduate to Paytm if given a reason. And 'Paytm Sweet Change' candy became one. To redeem the candy's real worth the customer had to download the Paytm app. We were confident once they used Paytm, they will discover its ease and advantage over cash. Synopsis People in India prefer cash over digital payments. So much so that 96% of all transactions happen in cash. Paytm, an Indian e wallet brand, wanted to make people experience the ease and advantages of digital payment. But to make that happen, we needed people to experience how easy is it to transact via Paytm. So the objective was to make them download the Paytm app. Outcome We made 1 million people discover the ease and advantages of Paytm. Cost of acquiring a new user came down from Rs 60 to Rs 12. 36% downloaders during the month long activity remained active users.The activity saw an increase in conversations on social media and thus reached people even outside of Delhi. This ensured a positive rub off on brand Paytm even in cities where this activity didn't even take place. Seeing the success of this activity in Delhi NCR, 'Paytm Sweet Change' candy is all set to be launched in other parts of India too. So more and more people can experience something that's sweeter than hard cash- 'Paytm Sweet Change'. CampaignDescription Shopkeepers handing over candies to customers citing lack of change is a very common sight in India. This insight gave birth to our creative idea. To tackle this problem of forced candies, we launched another candy- 'Paytm Sweet Change'. Like normal candies shopkeepers handed over 'Paytm Sweet Change' candy as change, but unlike the usual candies, which meant customers lost out on money, our candies could be redeemed for their real worth. By downloading the Paytm app and entering the code at the back of the candy wrapper in the app. Relevancy India is a cash economy, that's why there's always a problem of change. So shopkeepers have come up with another currency, candy. These candies are forced on customers citing lack of change. Obviously this leaves the customers unhappy as they end up losing money each time they transact. Paytm, an India e wallet brand, decided to tackle the problem of candies by launching another candy- 'Paytm Sweet Change'. But unlike other candies, customers could redeem this for its actual worth. And that's how we turned India's second currency into a powerful medium to encourage people to pay digitally.

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兑换糖果真正的价值 | Paytm Sweet Change

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