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儿童肥胖意识: 打破习惯
案例简介:
儿童肥胖意识: 打破习惯
案例简介:
Childhood Obesity Awareness: Break the Habit
案例简介:
Childhood Obesity Awareness: Break the Habit
案例简介:
儿童肥胖意识: 打破习惯
暂无简介
Childhood Obesity Awareness: Break the Habit
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基本信息
- 广告品牌: Childhood Obesity Awareness
- 发布日期: 2011-10
- 行业领域: NGO , 公共事业
- 媒体类别: 图文 , 微电影 , 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Break the Habit is a new commercial that aims to draw attention to the epidemic of childhood obesity in Australia. The commercial - intentionally controversial in subject matter - directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.
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