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限量版
案例简介：起泡饮料品牌Bibite Sanpellegrino和creative collective TOILETPAPER是意大利正宗创意的两个象征，共同推出了限量版起泡饮料系列。 三个Bibite Sanpellegrino品种-Aranciata，Aranciata Amara和Chinò-已被创造性地重新构想并作为限量版设计在意大利市场发布。从包装到促销，所有创意都受到不礼貌的厕纸风格的启发，通过与具有类似独特品味的意大利艺术团体的合作，将艺术带入Bibite Sanpellegrino世界。 Bibite Sanpellegrino和TOILETPAPER之间的合作是由We is Social的米兰办公室设计和创建的。该机构协调了项目实施的所有阶段，从监督新包装的创建到开发伴随的社交媒体活动以发布产品。 TOILETPAPER由Maurizio Cattelan和Pierpaolo Ferrari于2010年创立，其艺术指导为Micol Talso，是一本基于图片的杂志。在过去的三年中，杂志上发布的照片已应用于各种产品和媒体，探索了图像在页面之外的多种可能性。
限量版
案例简介：Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection. Three Bibite Sanpellegrino varieties - Aranciata, Aranciata Amara and Chinò - have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, is inspired by the irreverent style of TOILETPAPER, bringing art into the Bibite Sanpellegrino world through a partnership with an Italian artistic collective with similarly unique tastes. The collaboration between Bibite Sanpellegrino and TOILETPAPER was devised and created by We Are Social’s Milan office. The agency coordinated all phases of the project implementation, from overseeing the creation of new packaging, to developing the accompanying social media campaign to launch the products. TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages.
Limited Edition
案例简介：起泡饮料品牌Bibite Sanpellegrino和creative collective TOILETPAPER是意大利正宗创意的两个象征，共同推出了限量版起泡饮料系列。 三个Bibite Sanpellegrino品种-Aranciata，Aranciata Amara和Chinò-已被创造性地重新构想并作为限量版设计在意大利市场发布。从包装到促销，所有创意都受到不礼貌的厕纸风格的启发，通过与具有类似独特品味的意大利艺术团体的合作，将艺术带入Bibite Sanpellegrino世界。 Bibite Sanpellegrino和TOILETPAPER之间的合作是由We is Social的米兰办公室设计和创建的。该机构协调了项目实施的所有阶段，从监督新包装的创建到开发伴随的社交媒体活动以发布产品。 TOILETPAPER由Maurizio Cattelan和Pierpaolo Ferrari于2010年创立，其艺术指导为Micol Talso，是一本基于图片的杂志。在过去的三年中，杂志上发布的照片已应用于各种产品和媒体，探索了图像在页面之外的多种可能性。
Limited Edition
案例简介：Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection. Three Bibite Sanpellegrino varieties - Aranciata, Aranciata Amara and Chinò - have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, is inspired by the irreverent style of TOILETPAPER, bringing art into the Bibite Sanpellegrino world through a partnership with an Italian artistic collective with similarly unique tastes. The collaboration between Bibite Sanpellegrino and TOILETPAPER was devised and created by We Are Social’s Milan office. The agency coordinated all phases of the project implementation, from overseeing the creation of new packaging, to developing the accompanying social media campaign to launch the products. TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages.
限量版
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基本信息
- 广告战役： #San Pellegrino-设计与品牌-53c2#
- 广告品牌： San Pellegrino
- 发布日期： 2020
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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